We’re a global insight agency, based in London and NYC.

We combine innovation with relentless creativity to fuel brand momentum, using principles from ethnography to data science. We ask questions in new ways, to give our clients fresh insights to challenge same-old ideas.

Sound interesting?
Read on to find out more.

Our work covers five product areas

Audiences

Identifying the right audiences is critical for driving growth. But, to be successful, audience strategy needs to be built around specific business goals, and where the brand is in its lifecycle. Developing audiences for innovation, creative inspiration and media targeting require layering multiple techniques. And for big brands, it requires human, visual outputs that can travel fast through an organisation. At BAMM we combine the rigours of data science with the creativity of photojournalism to build powerful, impactful audience segmentation.

Here's an example

Needs

Creating brand momentum means responding to changing consumer needs faster than the competition. From building an overarching brand proposition, to mapping innovation opportunities, BAMM's approach to unlocking consumer needs is grounded in the richness of consumers' lives, and the changing cultural context that surrounds them. Our creative techniques, and unique ways of building insights that inspire organisations, create speed to market for our clients.

Here's an example

Journeys

Engineering a customer experience that both builds brand equity and facilitates efficient conversion is critical for companies in today's complex marketing environment. This means getting deep into the micro needs, emotions and behaviours within every possible touchpoint between consumer and brand. BAMM maps these details of consumer decisions, across digital and non-digital ecosystems, using our unique combination of innovative ethnography, behavioural science, and photojournalism.

Here's an example

Emotions

Whether it's grabbing consumer attention in a complex world, or building lasting brand memories, the science is abundantly clear: strong marketing is built on the power of emotion. BAMM helps clients build meaningful content and communications by uncovering the macro- and micro-emotions that capture consumers’ minds. We use innovative ethnographic techniques, combined with front edge data science to unlock emotional insights that create momentum.

Here's an example

Opinions

To build marketing that works, bringing the consumer perspective in early and often is critical. At BAMM we use an approach that cuts straight to system 1 thinking to test marketing outputs - from propositions, to products, to communications. Our approach gets under the skin of consumers' unspoken feelings about clients' marketing materials and uncovers the local nuances that allow a brand to build impactful marketing.

Here's an example
Gender Free Fashion

Gender Free Fashion

Social serendipity, and what you're missing

Social serendipity, and what you're missing

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