Identifying the right audiences is critical for driving growth. But, to be successful, audience strategy needs to be built around specific business goals, and where the brand is in its lifecycle. Developing audiences for innovation, creative inspiration and media targeting require layering multiple techniques. And for big brands, it requires human, visual outputs that can travel fast through an organisation. At BAMM we combine the rigours of data science with the creativity of photojournalism to build powerful, impactful audience segmentation.