Anthony Martin - New York

Chief Executive Officer

Anthony has a passion for consumer insight which makes things happen for business and brands. He co- founded BAMM in 2007 because he was frustrated by strategy and insights that lacked the vibrancy and power to move clients to act. He relocated to New York in 2017 to start and lead the BAMM New York office. He believes in a method-agnostic approach to solving client problems drawing on behavioral economics and storytelling to solve brand, communication and innovation challenges.

Matt Baker - London

Chief Creative Officer

Matt is co-founder with a passion for communicating insight and strategy in compelling, inspiring ways. He is passionate about BAMM’s method agnostic approach and how we can action insights more effectively across client businesses.

Andrew Ho - New York

Chief Strategy Officer

Andrew brings 25 years of global strategy, insight, planning and entrepreneurship to our clients. His passion is to make empathy a superpower for all. His career has been dedicated to ensuring creativity is part of how we question the world as well as how we build solutions. His legacy will be great friendships and the leaders he hopes to nurture for years to come.

Dinisha Cherodian - London

Strategy Director

Dinisha is a Strategy Director at BAMM, with 17 years of experience, she has always sought to deliver insights that are strategic, to the point and continue to live within the business. Having started out in Pharmaceutical market research, Dinisha loved the patient side of her work, talking to real people about their emotions and needs, so the move to consumer just made sense and she now works across FMCG, Beverages, Finance and Tech.

Paul White - London

Strategy Director

Paul has over a decade of experience helping brands to understand people and make the right decisions that will benefit both the brand and their customers. Having worked on a number of incredibly complex multimarket projects for tech, media and finance giants he’s perfectly placed to deliver method agnostic strategy and thinking to any brand problem. Outside of work, you’ll find Paul walking his three dogs or getting tattooed (not at the same time though).

Sonia Skins - Shanghai

Insight Consultant

Sonia is a bilingual strategist and visual ethnographer. A native Mandarin Chinese speaker with a PhD in design ethnography, she has delivered on numerous challenging yet inspiring projects for top global brands since 2011. But what truly sets Sonia apart is her unique experience of living and working in the UK and China. This gives her a distinct edge in identifying impactful behaviours and trends, bridging the gap between "hello" and "nĭ hăo" across cultures!

Sophie Bradford - New York

Strategy Director

Sophie, an MA holder in Classical Archaeology, utilizes her social science skills to gain cultural insights. She started her career at KantarTNS and currently works at BAMM, focusing on pioneering and innovative methods. Sophie relocated to New York in 2018 and manages global projects for various clients such as Coca-Cola, Meta, Pernod, and Reckitts. Her expertise lies in observation-based methods like ethnography, which provides clients with human insights that help drive business growth.

Cristina Viladomiu Noguer - New York

Senior Insight Manager

Cristina, an international development and anthropology expert, seeks to understand people and culture's complexity. With a passion for anthropology and ethnography, she conducts research at BAMM, focusing on economics, politics, and culture. She has worked with top global brands on brand strategy, innovation, and social listening. Her research on cultural heritage and inequality has taken her to Haiti and Myanmar. When not working, Cristina explores London's food scene to find her new favorite spot.

Anuja Gupta - London

Strategy Director

Anuja is passionate about partnering with her clients in answering strategic business questions and helping them grow great brands. She believes in uncovering the story behind the numbers and weaving meaningful and strategic insights that inspire action. For her, research is not just about data - it is about understanding how people think and behave and uncovering how brands can build stories that resonate with people!

Emma Coleman - London

Senior Insight Executive

With a background in politics & international development, Emma’s passion lies in uncovering market nuances within multinational studies. Emma is particularly interested in understanding how cultural contexts impact the way people think and behave, which in turn influences how they interact with brands. Outside of work, Emma loves trying different restaurants in London or going to yoga classes.

Carolyn Fahrner - New York

Senior Insight Executive

With a background in social psychology and philosophy, Carolyn has a strong passion for understanding what drives people. She joined BAMM in 2021 after graduating from Skidmore College, bringing with her knowledge of how societal structures impact behavior implicitly and explicitly. She believes qualitative research is about reconciling what people know to be true about themselves with the larger societal context under which people exist.

Alex Marshall - London

Senior Insight Executive

Alex's passion for analysis and storytelling through visualising data began during his Human Geography studies at Durham University. At BAMM, he seeks to blend data science with visual creativity, delivering actionable insights to clients in engaging ways. Outside of work, Alex is an avid music listener and a Tottenham Hotspur fan, for his sins.

Emma Wolkenstein - New York

Senior Insight Executive

After studying cultural and political anthropology and having her academic work published, Emma’s work at BAMM largely focuses on applying her qualitative research experience to better study cultural nuance and perspectives with a commercial lens. From cocktail semiotics to metaverse socialization, Emma loves using creative new approaches to better understand behavioral and societal dynamics. Emma is currently trying to reach all 7 wonders of the world, or finish one (of her many) craft projects.

Abby Kolenbrander - New York

Senior Insight Manager

Abby's background in psychology and public policy ignited her passion for utilizing behavioral economics to investigate human behavior. She now channels this passion to create innovative solutions for client challenges. Her weekend activities vary with the seasons, hiking, paddle boarding, climbing, or skiing.

Prerana Srungaram - London

Senior Operations Manager

With a background in Film, TV and American studies, Prerana started her career in production management across both client and agency sides. During her time at BAMM, she has progressed into Operations Manager and overseeing the project management of insight projects and supporting the creative team. When she’s not busy eating her way around London, you can find her leading the BAMMerhead Sharks with Anna during Softball season!

Sophie Hatch - New York

Junior Creative Executive

Sophie, a recent graduate of Skidmore College, joined BAMM in 2022 as a Junior Creative. She studied English Literature and Documentary Film and now works with the team to create digital media content that showcases BAMM's work and research. Sophie has experience leading canoe and camping trips and enjoys spending her free time in nature.

Melchior Tamisier-Fayard - New York

Insight Executive

Melchior has been a part of BAMM since Fall 2022, coming from an academic background in ethnography, qualitative research, and cognition studies. His focus on deep-diving into consumer experiences and developing profound analysis is paired with his interest on the socio-cultural impacts of technology and AI. His spare time is spent honing his bass playing, practicing Muay thai, and going for long bike rides around NYC.

Victoria Landell Mills - London

Insight Executive

Victoria joined BAMM as an Insight Executive in January 2023, with a market research background in cultural Semiotics and mapping global trends. She is passionate about comparing consumer cultures within categories and believes that we must endeavour to understand one another's perspectives, as they are rooted in history and geopolitics.

Tahanni Yehya - London

Insight Executive

With a background in Creative Writing, Tahanni enjoys finding and piecing together the story in research narratives. Running creative workshops for young students and doing research in the education landscape fuelled her interest in understanding people and communities, and unpacking shifting landscapes. Curious in the ways that brands operate in the lives of consumers, Tahanni sees the research process as both important and impactful.

When she’s not running the BAMM Bake-Off, you can find her nestled in the crowd of a theatre performance, guiltlessly scouring the latest pop culture news, or tending to her cat mum duties.

Mateo Rameix - New York

Insights Manager

Mateo has a background in research and strategy, working across multiple geographies and industries. He excels at delivering simple, creative solutions to complex business needs based on empathy. In his free time, Mateo is passionate about gastronomy, art, design, fashion, and music.

Hester Depel - London

Insight Manager

Hester came to BAMM having spent several years in kids and family research, bringing a generational and youth-focused lens to client briefs and project design. She believes in the power of creativity to unlock the best insights from our participants, as well as inspiring clients with impactful stories and solutions to their business problems.Outside of work she loves singing, practising martial arts and trying the latest TikTok food craze.

Ruby Sieghart - London

Production Manager

Ruby’s background is deeply rooted in production, ranging from documentary, to international development campaigns across over 15 countries in 4 continents. She has worked with top broadcasters such as BBC World News and Channel 4, as well as International Governments and NGOs. Ruby is passionate about bringing human stories to life through film, creating meaningful, measurable change. In her free time, you will find her with her dog Jessie, or exploring new cuisines.

Isabella Devereux - London

Insights Manager

She is passionate about answering complex cultural questions with a strategic and decision oriented approach. She has worked on projects for a variety of global tech brands, producing strategic semiotic analysis across markets, and most recently led the research function and product strategy at a social media startup.

Outside of work Isabella loves getting away from the city and hiking - she recently walked over 2000 miles across the USA.

Victoria Bova - New York

Fieldwork and Operations Manager

Using her background in Project Management and love for coffee, Victoria excels in supporting her team while keeping projects on track to provide continued success.

Outside of the BAMM office, Victoria enjoys being active through boxing and spending time with her dog, while setting aside some time to get lost in a good book after all the caffeine finally wears off.

Ethan Mazursky - New York

Insight Executive

Ethan, with a background in cultural anthropology, is passionate about understanding human emotions and their role in qualitative research. Since joining BAMM in 2023 Ethan has been with big brands such as Coca-Cola, Walmart, and Meta. Outside of work, Ethan enjoys playing guitar, cooking, and hiking.