Our people are what makes us.

We are a team of award-winning strategists, researchers, creatives, photojournalists and project managers, but the total is always greater than the sum of its parts.

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Anthony Martin – New York

Global CEO

Anthony is Global CEO with responsibility for driving the global vision for BAMM.

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Anthony Martin – New York

Global CEO

Anthony is Global CEO with responsibility for driving the global vision for BAMM. He started his career in advertising working across a range of sectors including automotive, FMCG, retail, and media. He co-founded BAMM in 2007, to provide clients with actionable insight, creatively expressed. Over the past 10 years he’s combined the latest thinking on behavioural economics, storytelling, brand and product innovation to provide his clients with competitive advantage. He’s developed long standing global relationships with brands including HSBC, Unilever, Shell and Nike. His passion is delivering multi market studies which provide a grounded insight into actual consumer behaviour to drive growth.

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Matt Baker – London

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London.

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Matt Baker – London

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. He began his studies in Psychology, before working in ad strategy, working at M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in photojournalism. This is where the idea of Visual Thinking was born. In 2007 he co-founded BAMM with Anthony. His expertise lies in discovering deeper insight within visual culture. Over the last 15 years, he's helped clients ranging from Nike to Google to understand opportunities from within consumer culture.

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Ed Garey – London

Managing Director

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team.

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Ed Garey – London

Managing Director

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team. Prior to joining BAMM, Ed spent 6 years running a successful research and innovation consultancy, spearheading the development of online qualitative and co-creation methodologies. Alongside running the operational side of the business, Ed manages some of BAMM’s largest accounts, including Shell and Unilever, where he uses all his experience to deliver concise, impactful presentations that drive real change across the client’s organisation. Outside work, he can be found experimenting with new recipes for family and friends, or being slightly too competitive at school sports day.

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Mark Potts – London

Mark Potts – London

Chief Strategic Officer

Mark helps clients multi-layer data, research, and cultural insights to drive strong strategic planning.

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Mark Potts – London

Chief Strategic Officer

Mark joined BAMM in 2019. He helps clients multi-layer data, research, and cultural insights to drive strong strategic planning. Before joining BAMM, Mark built out and led Mindshare's Business Planning & Insights teams in North America, where he established the agency's data science team and advised clients from Unilever, to American Express, to Facebook. Mark previously worked at The Henley Centre, within their econometrics unit. He has a passion for the social sciences and good storytelling.

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Sonia Skins – Shanghai

Insight Consultant

Sonia is a bilingual insight strategist and visual ethnographer.

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Sonia Skins – Shanghai

Insight Consultant

Sonia is a bilingual insight strategist and visual ethnographer. A native Mandarin Chinese speaker with a doctorate in design ethnography, she has tackled complex design and innovation challenges for top global consultancies such as Seymourpowell, as well as for some of the world’s most renowned brands, including Pernod Ricard, Danone, McDonald’s and Shell. Sonia’s mix of academic roots and her experiences of working in both Asia and Europe give her a unique edge for spotting culturally and visually impactful behaviours and trends. Since joining BAMM in 2012, Sonia has worked on everything from truckers, to beer, to new mums – inspiring future strategies for brands in China.

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Jessica Jorgensen – London

Jessica Jorgensen – London

Research Director

Jess joined BAMM in 2020 as a Research Director.

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Jessica Jorgensen – London

Research Director

Jess joined BAMM in 2020 as a Research Director. She has a 13 year background developing strong strategic output based in ethnographic research and insights. She has a particular passion for contemporary culture in emerging markets, aligning global strategy with market nuances for multinationals across leisure, alcohol, media and apparel. Outside the office, Jess is an adventure motorbike rider and entomophagy-activist, dreaming of rolling plains while starting up an urban insect farm.

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Gaurav Shah – Mumbai

Insight Consultant

Gaurav is a Unilever Accredited research consultant who has been associated with Qualitative Research over the past 15 years.

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Gaurav Shah – Mumbai

Insight Consultant

Gaurav is a Unilever Accredited research consultant who has been associated with Qualitative Research over the past 15 years. With an M.B.A in marketing, Gaurav has headed research and strategy teams in several agencies. His love for qualitative research stems from its ability to blend cross-disciplinary facets (linguistics, symbolism, sociology, psychology, culture, anthropology) with business and strategic elements. Outside work, he is a musician with a deep interest in harmony, a vinyl collector and loves scuba diving. He turned from being a full-time consultant in 2015 to balance his passion for qualitative research and music, and in turn, contribute with insightful strategy and nuanced subtlety.

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Sophie Bradford – New York

Sophie Bradford – New York

Associate Director

With an MA in Classical Archaeology, Sophie is adept at identifying cultural insights from a social science perspective...

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Sophie Bradford – New York

Associate Director

With an MA in Classical Archaeology, Sophie is adept at identifying cultural insights from a social science perspective. Sophie started her career at KantarTNS before joining BAMM in 2014 to work on innovation and breakthrough methodologies. Sophie leads her team on global qual projects and is able to drive all parts of a client brief from start to finish. She has developed a specialism for observation-led methodologies and is passionate about human insights that grow her client’s business. Sophie has successfully been doing this for the likes of Coca-Cola, Under Armour, Digit and Unilever.

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Emily Gillingham – London

Associate Director

Emily is an Associate Director at BAMM.

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Emily Gillingham – London

Associate Director

She first got a taste for research while studying at university. Curious to find out what life was like outside of the student bubble, she interviewed and photographed 52 ‘Faces’ around Bristol in an award-winning year-long Social Media campaign for her University. After graduating, she went out into the world to master the art of the visual; taking commercial photos for companies in the USA and New Zealand. She then returned to the UK for a stint in Advertising - helping Emirates and GSK refresh their branding through creative work. She joined the BAMM team in May 2017. Outside of work, you’ll find her playing some kind of organised sport.

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Glenn Zimmatore – London

Creative Director

Glenn grew up with a keen interest in film & animation.

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Glenn Zimmatore – London

Creative Director

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

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Tom Ford – New York

Tom Ford – New York

Creative Director

Tom has directed and photographed his way around the globe shooting documentaries, commercials, and fashion films for the likes of...

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Tom Ford – New York

Creative Director

Tom has directed and photographed his way around the globe shooting documentaries, commercials, and fashion films for the likes of Gucci, Strava and Unilever; beating the likes of Droga 5 and Contra to awards in the process. At BAMM Tom heads up the creative team in NY, using his array of filmmaking experience to deliver insight and production work, in new interesting ways.

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Amy Zainfeld – New York

Amy Zainfeld – New York

Senior Operations Manager

Amy is an experienced Project Manager with an M.A. in Psychology...

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Amy Zainfeld – New York

Senior Operations Manager

Amy is an experienced Operations Manager with an M.A. in Consumer & Social Psychology who pivoted from a long career in Advertising into Research & Insights. She is motivated and persistent in her pursuit to deliver clients the highest quality deliverables on time, on budget and always with a smile. While not developing project timelines, Amy is building out travel itineraries; on the quest to explore new cultures through food and photography.

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Cristina Viladomiu Noguer – London

Research Manager

With a background in international development and anthropology, Cristina’s passion lies in understanding people and culture in all its dynamism and interdisciplinary nature.

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Cristina Viladomiu Noguer – London

Research Manager

With a background in international development and anthropology, Cristina’s passion lies in understanding people and culture in all its dynamism and interdisciplinary nature. Brought up in Spain, she moved to the UK to study at university. Her interest in economic, political and cultural anthropology and ethnography led to her research path at BAMM. Passionate about what makes people tick, she has previously worked in brand strategy, innovation and social listening with leading global brands. She has also done extensive research on identity in cultural heritage and on inequality, which led her to projects in Haiti and Myanmar. On the weekends you can find Cristina embracing all that London has to offer, always trying to discover her new favourite food spots in town.

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Lola Godeau – London

Lola Godeau – London

Research Manager

Lola is a trained anthropologist and has worked as a qualitative researcher in both the third sector and private sector.

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Lola Godeau – London

Research Manager

Her research ranges from better understanding the practice of female genital cutting (FGC) to energy challenges in African megacities. Lola is an avid photographer, passionate about observing and documenting the nitty-gritty of what makes us human. She grew up in Paris and moved to London to study anthropology and law.

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Alex Marshall – London

Senior Research Executive

Alex joined BAMM in July 2021 as a Research Executive.

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Alex Marshall – London

Senior Research Executive

His interest in research started while studying Human Geography at Durham University, collecting & analysing data for a wide variety of projects. He has a passion for analysis and storytelling through visualising data. For BAMM, he hopes to blend hard data science with visual creativity & provide insights to clients in interesting and engaging ways. In his spare time, Alex likes watching the football or going to music festivals.

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Sarah Cziner – New York

Sarah Cziner – New York

Senior Research Associate

A graduate from Colgate University, Sarah acquired a BA in Psychological Science and Sociology...

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Sarah Cziner – New York

Senior Research Associate

With a BA in Psychological Science and Sociology from Colgate University, Sarah is passionate about understanding lived experiences, especially those that take people out of their comfort zones. Sarah began her career at BAMM in 2020, employing online and in-person moderation, ethnographic, and analytical skills that get to the heart of nuanced cross-cultural consumer insights, with specific expertise of the Gen Z audience. She has implemented these skills across projects for key global brands like Facebook, Coca-Cola, McDonald’s and Samsung. Outside of work, Sarah can be found venturing outside of NYC to find the best hiking spots and nature preserves.

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Seb Fagan – London

Senior Research Executive

A Research Executive at BAMM, with a background in academic anthropology.

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Seb Fagan – London

Senior Research Executive

A devoted language and culture nerd, Seb came to BAMM via time spent in France, Tunisia and Japan. After discovering the world of research and retraining in anthropology, Seb brings his deep interest in the impact of culture on human behaviour to BAMM's global projects. Outside of work, Seb can be found trying and failing to write haiku, catching the latest art-house flick or kicking back in the newest trendy coffee shop.

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Jonny Gingold – London

Senior Quantitative Analyst

Jonny joined BAMM in July 2021. Jonny is an experienced quantitative researcher specialising in brand and advertising research across a wide range of sectors.

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Jonny Gingold – London

Senior Quantitative Analyst

Jonny joined BAMM in July 2021. Jonny is an experienced quantitative researcher specialising in brand and advertising research across a wide range of sectors. Jonny takes pride in delivering story led and impactful presentations helping companies identify areas for improving business and advertising performance. Away from work Jonny enjoys the outside life - music festivals, camping, pub lunches and the countryside.

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Harry Heath – London

Junior Project Manager

Harry grew up with a keen interest in film & production. He has worked within the film industry, coordinating shoots for many big brands and projects.

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Harry Heath – London

Junior Project Manager

Harry grew up with a keen interest in film & production. He has worked within the film industry, coordinating shoots for many big brands and projects. At BAMM Harry works as a Junior Project Manager - working alongside the PM to deliver clients the highest quality deliverables on time and on budget as well as bringing in valuable insights from his creative background. Outside of BAMM, in true comic book fashion, Harry rips off his formal work attire to lace up a pair of boots and tights as he squares off against his opponents within the world of Professional Wrestling.

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Emma Coleman – London

Research Executive

Emma graduated from the University of Bath with a BA in Spanish & Politics, and a particular interest in the politics of development in Africa and South America.

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Emma Coleman – London

Research Executive

Emma graduated from the University of Bath with a BA in Spanish & Politics, and a particular interest in the politics of development in Africa and South America. Emma is passionate about uncovering market nuances within multinational studies, and previously specialised in delivering insights about youth culture and emerging generations for companies such as Google, LEGO and Airbnb. Outside of work, Emma loves exploring London and travelling to new countries.

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Prerana Srungaram – London

Project Manager

Prerana has worked at BAMM since 2019 having started off as a Production Manager and overlooking the creative team.

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Prerana Srungaram – London

Project Manager

Prerana has worked at BAMM since 2019 having started off as a Production Manager and overlooking the creative team. She has moved over to handle project management across both research and creative projects. She comes with a background in Film, Television & American Studies and having worked across many styles of creative film work on both agency and client sides. Outside of BAMM, you’ll find Prerana watching the newest TV shows (bonus if subtitles are involved) and leading the BAMMerhead Sharks with Emily during Softball season!

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Carolyn Fahrner – New York

Insights Analyst

Carolyn recently graduated magna cum laude from Skidmore College with a B.A. in Philosophy and Social Psychology.

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Carolyn Fahrner – New York

Insights Analyst

Carolyn recently graduated magna cum laude from Skidmore College with a B.A. in Philosophy and Social Psychology. Her academic work on understanding how societal structures impact behavior and emotion led her to qualitative research. At BAMM, Carolyn supports team members in collecting, analyzing, and presenting qualitative data. Outside of work, Carolyn is a singer/songwriter, producer, and plays gigs throughout New York City.

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Eden Lauffer – New York

Research Manager

Eden joins BAMM with experience across the insights space including digital and in-person qual, trends, social listening, and quant.

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Eden Lauffer – New York

Research Manager

Eden joins BAMM with experience across the insights space including digital and in-person qual, trends, social listening, and quant. She excels at providing clients with rich insights through innovative methodologies. Whether it's helping Vans connect with Gen Zers or working with Apple to improve customer service, Eden always infuses culture into her work. Outside of work, Eden can be found enjoying the outdoors or exploring New York's ever-expanding food scene.

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Emma Wolkenstein – New York

Research Associate

Emma is a recent graduate of Pace University with a B.A. in Sociology/Anthropology and Communication Studies and a minor in Politics.

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Emma Wolkenstein – New York

Research Associate

Emma is a recent graduate of Pace University with a B.A. in Sociology/Anthropology and Communication Studies and a minor in Politics. Her academic work focused primarily on political anthropology and her undergraduate thesis on young voters in a post-Brexit UK is published in the Journal for Undergraduate Ethnography. At BAMM, her work is to get to the human truth and all its cultural nuances through qualitative research and analysis. After work, Emma is trying to plan her next adventure, whether to one of the seven Wonders of the World or a new yoga class around the block.

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Hélène Jeunet – London

Videographer / Video Editor

Hélène started her career mainly working as a videographer for news companies and charities in France and the U.K.

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Hélène Jeunet – London

Videographer / Video Editor

Hélène started her career mainly working as a videographer for news companies and charities in France and the U.K. Having studied literature at La Sorbonne (Paris) , journalism at LCC (London) and then specialising in documentary film-making, she has always been chasing narratives around humans and their life experiences.

Recently, she has been working on her own documentary project advocating for the human rights of displaced and disenfranchised people on both sides of the English Channel, across which she splits her time.
She believes that strong story telling and powerful images can be achieved in a humanistic approach that is not often found in mainstream media.
At Bamm, Helene now uses her filmmaking and editing skills to create innovative and meaningful video content.

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