Our people are what makes us.
We are a team of award-winning strategists, researchers, creatives, photojournalists and project managers, but the total is always greater than the sum of its parts.
Anthony Martin - London
Chief Executive Officer
Anthony has a passion for consumer insight which makes things happen for business and brands. He co-founded BAMM in 2007 because he was frustrated by strategy and insights that lacked the vibrancy and power to move clients to act. He relocated to New York in 2017 to start and lead the BAMM New York office. He believes in a method-agnostic approach to solving client problems drawing on behavioral economics and storytelling to solve brand, communication and innovation challenges.
Andrew Ho - New York
Chief Strategy Officer
Andrew brings 27 years of global strategy, insight, planning and entrepreneurship to our clients. His passion is to make empathy a superpower for all. His career has been dedicated to ensuring creativity is part of how we question the world as well as how we build solutions. His legacy will be great friendships and the leaders he hopes to nurture for years to come.
Sophie Bradford - London
Strategy Director
Sophie is a Strategy Director at BAMM Global with 12 years of global insight and strategy experience, including eight years based in New York, translating human behaviour into clear, commercial direction for brands. She takes a method-agnostic approach to getting to the right insights, with a specialism in qualitative research and ethnography. She’s most proud of her role in launching BAMM’s New York office.
Anuja Gupta - London
Strategy Director
Anuja is passionate about partnering with her clients in answering strategic business questions and helping them grow great brands. She believes in uncovering the story behind the numbers and weaving meaningful and strategic insights that inspire action. For her, research is not just about data - it is about understanding how people think and behave and uncovering how brands can build stories that resonate with people!
Molly Young - New York
Strategy Director
Molly is driven by a fascination with what makes people tick, specializing in finding the hidden "whys" that others might overlook. Having honed her craft at Material+ and Kantar’s Brand Strategy team, she is passionate about translating messy human behaviors into clear, actionable brand narratives.
Abby Kolenbrander - New York
Senior Insights Manager
She began her career in academic research labs, developing a rigorous foundation in research design and analysis before moving into consultancy. Abby leads complex qualitative and mixed-method research for a wide range of clients at BAMM.
Outside the office, she can usually be found exploring the outdoors—on the trail, on the water, or on the slopes.
Emma Wolkenstein - New York
Insights Manager
After studying cultural and political anthropology and having her academic work published, Emma’s work at BAMM largely focuses on applying her qualitative research experience to better study cultural nuance and perspectives with a commercial lens. From cocktail semiotics to metaverse socialization, Emma loves using creative new approaches to better understand behavioral and societal dynamics. Emma is currently trying to reach all 7 wonders of the world, or finish one (of her many) craft projects.
Anne-Lise Scalabre - London
Insights Manager
Anne-Lise's way into the industry was through her interest in cultural analysis and the promise of getting to ask people questions for a living, having graduated with a master's from LSE in social and cultural psychology. With a background in qual research, cultural insights, and innovation, she thrives on meaty multi-market projects that hit the sweet spot of cultural depth and strategic thinking. Outside work, she’s usually at a dance show, in the garden, or researching communal living with one of her six housemates.
Georgie Jeffries - London
Insights Manager
Georgie is a seasoned qualitative researcher with a strong focus on FMCG and retail clients. She specializes in cultural insight, online communities, behavioural science, and social listening.
Georgie holds a double degree in Arts (Psychology) and Business (Marketing) from Monash University in Australia. In her spare time she enjoys attending live music gigs, discovering the best food and wine bars in East London, and exploring new travel destinations.
Nicole Cantle - London
Insights Manager
Nicole is a curious-minded quant researcher, having spent time both agency and client side. Her passion for insight began after a placement year at Ipsos UK, as part of her marketing & advertising degree. She enjoys uncovering the who, what, and why behind the numbers - translating data into strategic, growth-driven stories. When she’s not decoding data, you’ll find her in the garden looking for her next horticultural challenge.
Sophie Hatch - New York
Creative Executive
Sophie, a recent graduate of Skidmore College, joined BAMM in 2022 as a Creative Executive. She studied English Literature and Documentary Film and now works with the team to create digital media content that showcases BAMM's work and research. Sophie has experience leading canoe and camping trips and enjoys spending her free time in nature.
Emily Richards - London
Senior Operations Manager
Emily, with a background in Market Research Project Management, supports the London team with operations and logistics, ensuring the smooth running of projects. In her spare time, Emily enjoys countryside walks, hanging out with anyone with a dog and trying the many restaurants London has to offer.
Victoria Bova - New York
Senior Fieldwork and Operations Manager
Drawing on her background in project management —and a well-fueled love of coffee— Victoria plays a key role in fieldwork execution, participant recruitment, project setup, and internal operations, ensuring projects are well-supported from start to finish. She is particularly passionate about building strong company culture and creating an environment where people feel supported and set up for success.
Outside of the BAMM office, Victoria enjoys being active through boxing and spending time with her dog, while setting aside some time to get lost in a good book after all the caffeine finally wears off.
Ada Zeylan - New York
Insight Executive
A recent Psychology graduate from Barnard College of Columbia University, Ada bridges the gap between consumer behavior and brand strategy. With a background in social media, PR, and most recently as an Insights Intern at Victoria’s Secret, she specializes in harvesting complex data and translating it into actionable recommendations that drive brand growth. Outside of the office, you can find her on long and aimless walks, usually with a matcha in hand.
Hannah Huang - New York
Insight Executive
Hannah recently graduated from the University of Wisconsin-Madison with a B.S. in Consumer Behavior, Sociology (Statistics focus), and American Indian Studies. Prior to joining BAMM, she had experience in museum visitor research, assessment & evaluation, and full-cycle survey research. With both qualitative and quantitative backgrounds, Hannah is passionate about using method-agnostic research to uncover human insights and inform innovative strategy development. In her free time, she enjoys going to sports games, collecting vinyl records, and eating cheese.
Kareena - London
Insight Executive
Kareena is a qualitative researcher specialising in cultural insight. She recently completed an MSc in Anthropology and Professional Practice at UCL, and brings ethnographic depth and strategic thinking to projects across digital, social, and consumer contexts. Her work mainly focuses on translating complex human behaviour into clear, actionable insight.
Outside of work, Kareena is usually exploring London’s food and bar scene, catching a film at the cinema, or planning her next trip abroad.
Sonia Skins - Shanghai
Insight Consultant
Sonia is a bilingual strategist and visual ethnographer. A native Mandarin Chinese speaker with a PhD in design ethnography, she has delivered on numerous challenging yet inspiring projects for top global brands since 2011. But what truly sets Sonia apart is her unique experience of living and working in the UK and China. This gives her a distinct edge in identifying impactful behaviours and trends, bridging the gap between "hello" and "nĭ hăo" across cultures!