Our people are what makes us.

We are a team of award-winning strategists, researchers, creatives, photojournalists and project managers, but the total is always greater than the sum of its parts.

Anthony Martin – New York

Global CEO

Anthony is Global CEO with responsibility for driving the global vision for BAMM.

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Anthony Martin – New York

Global CEO

Anthony is Global CEO with responsibility for driving the global vision for BAMM. He started his career in advertising working across a range of sectors including automotive, FMCG, retail, and media. He co-founded BAMM in 2007, to provide clients with actionable insight, creatively expressed. Over the past 10 years he’s combined the latest thinking on behavioural economics, storytelling, brand and product innovation to provide his clients with competitive advantage. He’s developed long standing global relationships with brands including HSBC, Unilever, Shell and Nike. His passion is delivering multi market studies which provide a grounded insight into actual consumer behaviour to drive growth.

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Matt Baker – London

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London.

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Matt Baker – London

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. He began his studies in Psychology, before working in ad strategy, working at M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in photojournalism. This is where the idea of Visual Thinking was born. In 2007 he co-founded BAMM with Anthony. His expertise lies in discovering deeper insight within visual culture. Over the last 15 years, he's helped clients ranging from Nike to Google to understand opportunities from within consumer culture.

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Ed Garey – London

Managing Director

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team.

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Ed Garey – London

Managing Director

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team. Prior to joining BAMM, Ed spent 6 years running a successful research and innovation consultancy, spearheading the development of online qualitative and co-creation methodologies. Alongside running the operational side of the business, Ed manages some of BAMM’s largest accounts, including Shell and Unilever, where he uses all his experience to deliver concise, impactful presentations that drive real change across the client’s organisation. Outside work, he can be found experimenting with new recipes for family and friends, or being slightly too competitive at school sports day.

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Mark Potts – London

Chief Strategic Officer

Mark helps clients multi-layer data, research, and cultural insights to drive strong strategic planning.

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Mark Potts – London

Chief Strategic Officer

Mark joined BAMM in 2019. He helps clients multi-layer data, research, and cultural insights to drive strong strategic planning. Before joining BAMM, Mark built out and led Mindshare's Business Planning & Insights teams in North America, where he established the agency's data science team and advised clients from Unilever, to American Express, to Facebook. Mark previously worked at The Henley Centre, within their econometrics unit. He has a passion for the social sciences and good storytelling.

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Sonia Skins – Shanghai

Insight Consultant

Sonia is a bilingual insight strategist and visual ethnographer.

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Sonia Skins – Shanghai

Insight Consultant

Sonia is a bilingual insight strategist and visual ethnographer. A native Mandarin Chinese speaker with a doctorate in design ethnography, she has tackled complex design and innovation challenges for top global consultancies such as Seymourpowell, as well as for some of the world’s most renowned brands, including Pernod Ricard, Danone, McDonald’s and Shell. Sonia’s mix of academic roots and her experiences of working in both Asia and Europe give her a unique edge for spotting culturally and visually impactful behaviours and trends. Since joining BAMM in 2012, Sonia has worked on everything from truckers, to beer, to new mums – inspiring future strategies for brands in China.

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Jessica Jorgensen – London

Research Director

Jess joined BAMM in 2020 as a Research Director.

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Jessica Jorgensen – London

Research Director

Jess joined BAMM in 2020 as a Research Director. She has a 13 year background developing strong strategic output based in ethnographic research and insights. She has a particular passion for contemporary culture in emerging markets, aligning global strategy with market nuances for multinationals across leisure, alcohol, media and apparel. Outside the office, Jess is an adventure motorbike rider and entomophagy-activist, dreaming of rolling plains while starting up an urban insect farm.

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Gaurav Shah – Mumbai

Insight Consultant

Gaurav is a Unilever Accredited research consultant who has been associated with Qualitative Research over the past 15 years.

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Gaurav Shah – Mumbai

Insight Consultant

Gaurav is a Unilever Accredited research consultant who has been associated with Qualitative Research over the past 15 years. With an M.B.A in marketing, Gaurav has headed research and strategy teams in several agencies. His love for qualitative research stems from its ability to blend cross-disciplinary facets (linguistics, symbolism, sociology, psychology, culture, anthropology) with business and strategic elements. Outside work, he is a musician with a deep interest in harmony, a vinyl collector and loves scuba diving. He turned from being a full-time consultant in 2015 to balance his passion for qualitative research and music, and in turn, contribute with insightful strategy and nuanced subtlety.

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Wenjun Chen – Guangzhou

Photojournalist

Wenjun Chen is a photojournalist and artist based in Guangzhou, China.

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Wenjun Chen – Guangzhou

Photojournalist

Wenjun Chen is a photojournalist and artist based in Guangzhou, China. His works focus on the relationship between the individual situation and the social, cultural environment, and the communication between them. Most recently he has been working with BAMM to explore the lives of truck drivers, at home and on the road in China. His personal work has been exhibited globally and published in world-renowned publications such as LensCulture, VICE and IMA Magazine.

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Sophie Bradford – New York

Associate Director

With an MA in Classical Archaeology, Sophie is adept at identifying cultural insights from a social science perspective...

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Sophie Bradford – New York

Associate Director

With an MA in Classical Archaeology, Sophie is adept at identifying cultural insights from a social science perspective. Sophie started her career at KantarTNS before joining BAMM in 2014 to work on innovation and breakthrough methodologies. Sophie leads her team on global qual projects and is able to drive all parts of a client brief from start to finish. She has developed a specialism for observation-led methodologies and is passionate about human insights that grow her client’s business. Sophie has successfully been doing this for the likes of Coca-Cola, Under Armour, Digit and Unilever.

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Glenn Zimmatore – London

Creative Director

Glenn grew up with a keen interest in film & animation.

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Glenn Zimmatore – London

Creative Director

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

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Tom Ford – New York

Creative Director

Tom has directed and photographed his way around the globe shooting documentaries, commercials, and fashion films for the likes of...

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Tom Ford – New York

Creative Director

Tom has directed and photographed his way around the globe shooting documentaries, commercials, and fashion films for the likes of Gucci, Strava and Unilever; beating the likes of Droga 5 and Contra to awards in the process. At BAMM Tom heads up the creative team in NY, using his array of filmmaking experience to deliver insight and production work, in new interesting ways.

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Kim Hancock – London

Associate Director - Operations and Culture

Kim heads up the project management team here at BAMM.

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Kim Hancock – London

Associate Director - Operations and Culture

Kim heads up the project management team here at BAMM. Her previous experience includes juggling complex multi-market insight projects, keeping deliverables on time and on budget. Her curiosity of different cultures drives her to find hard to reach respondents, utilising her global network of fieldwork partners. Highlights have included Maserati drivers in Tokyo and snowboarding influencers in Paris. Outside of work, when she’s not travelling or finding new restaurants, Kim can be found in the dance studio rehearsing.

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Aimee Goldfarb – New York

Senior Research Manager

With an MA in Sociology, Aimee's passion lies in uncovering human motivations and behaviors that lead to a deeper understanding of human action...

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Aimee Goldfarb – New York

Senior Research Manager

With an MA in Sociology, Aimee's passion lies in uncovering human motivations and behaviors that lead to a deeper understanding of human action. Aimee started her career at Mindshare NY before moving to Goldman Sachs as a founding member of their consumer business division. Aimee has developed a knack for developing creative and relevant research methodologies that allow brands to solve complex business problems without leaving culture or consumer mindsets behind. Outside of work you’ll find her purising a bookstore or befriending dogs at parties.

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Emily Gillingham – London

Associate Director

Emily is a Research Manager at BAMM.

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Emily Gillingham – London

Associate Director

Emily is a Research Manager at BAMM. She first got a taste for research while studying at university. Curious to find out what life was like outside of the student bubble, she interviewed and photographed 52 ‘Faces’ around Bristol in an award-winning year-long Social Media campaign for her University. After graduating, she went out into the world to master the art of the visual; taking commercial photos for companies in the USA and New Zealand. She then returned to the UK for a stint in Advertising - helping Emirates and GSK refresh their branding through creative work. She joined the BAMM team in May 2017. Outside of work, you’ll find her playing some kind of organised sport.

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Saurav Shahi – London

Creative Executive

Saurav grew up with a keen interest in the visual arts and different mediums of creative expression.

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Saurav Shahi – London

Creative Executive

Saurav grew up with a keen interest in the visual arts and different mediums of creative expression. Following his passion, he explored Fine art, screenwriting and film production and has had his short films screened at multiple international film festivals. He recently completed an MA in Documentary Film at the London College of Communication. In his own work, Saurav has a strong desire to explore concepts of childhood and identity. His final year project consisted of covering a story about an anti-trafficking organisation focused on helping children in Nepal. As a junior creative at BAMM, Saurav hopes to bring a fresh sense of curiosity and desire to understand and connect with different people and cultures. Outside of work, you’ll find him roaming the streets of London with his stills camera documenting everyday life.

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Amy Zainfeld – New York

Project Manager

Amy is an experienced Project Manager with an M.A. in Psychology...

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Amy Zainfeld – New York

Project Manager

Amy is an experienced Project Manager with an M.A. in Psychology undergoing an exciting pivot from Advertising into Research & Insights. She is motivated and persistent in her pursuit to deliver clients the highest quality deliverables on time and on budget. While not developing project timelines, Amy is building out travel itineraries; on the quest to explore new cultures through food and photography.

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Prerana Srungaram – London

Production Manager

Prerana joined as BAMM's Content Manager in November 2019.

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Prerana Srungaram – London

Production Manager

Prerana joined as BAMM's Content Manager in November 2019. Having always had a keen interest in Film & TV, she pursued a BA Joint Honours in Film, TV & American Studies at the University of Nottingham. She brings to BAMM her experience of working both Client and Agency side in production. She's worked on a wide range of projects ranging from live broadcasts, animations, piece to cameras as well as mini profile films for the Global Teacher Prize. Outside of work, you can probably find her re-watching a John Hughes movie for the 100th time.

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Cristina Viladomiu Noguer – London

Senior Research Executive

With a background in international development and anthropology, Cristina’s passion lies in understanding people and culture in all its dynamism and interdisciplinary nature.

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Cristina Viladomiu Noguer – London

Senior Research Executive

With a background in international development and anthropology, Cristina’s passion lies in understanding people and culture in all its dynamism and interdisciplinary nature. Brought up in Spain, she moved to the UK to study at university. Her interest in economic, political and cultural anthropology and ethnography led to her research path at BAMM. Passionate about what makes people tick, she has previously worked in brand strategy, innovation and social listening with leading global brands. She has also done extensive research on identity in cultural heritage and on inequality, which led her to projects in Haiti and Myanmar. On the weekends you can find Cristina embracing all that London has to offer, always trying to discover her new favourite food spots in town.

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Sarah Cziner – New York

Research Associate

As a recent graduate from Colgate University, Sarah acquired a BA in Psychological Science and Sociology...

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Sarah Cziner – New York

Research Associate

As a recent graduate from Colgate University, Sarah acquired a BA in Psychological Science and Sociology, with an interest in motivational processes, human cognition, and cross-cultural interactions. Through her research experience on stress-related growth and reverse culture shock, she has learned that life experiences, which make people uncomfortable and require a substantial adjustment, often yield the greatest personal development. She looks forward to continuing to analyze experiences that take people out of their comfort zones and drive behavioral and attitudinal change. Since starting with BAMM, she has worked on uncovering consumer insights for companies like Strava, Coca-Cola, and Digit.

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