Our people are what makes us.
We are a team of award-winning strategists, researchers, creatives, photojournalists and project managers, but the total is always greater than the sum of its parts.
Anthony Martin - London
Chief Executive Officer
Anthony has a passion for consumer insight which makes things happen for business and brands. He co-founded BAMM in 2007 because he was frustrated by strategy and insights that lacked the vibrancy and power to move clients to act. He relocated to New York in 2017 to start and lead the BAMM New York office. He believes in a method-agnostic approach to solving client problems drawing on behavioral economics and storytelling to solve brand, communication and innovation challenges.
Andrew Ho - New York
Chief Strategy Officer
Andrew brings 27 years of global strategy, insight, planning and entrepreneurship to our clients. His passion is to make empathy a superpower for all. His career has been dedicated to ensuring creativity is part of how we question the world as well as how we build solutions. His legacy will be great friendships and the leaders he hopes to nurture for years to come.
Sophie Bradford - London
Strategy Director
Sophie is a Strategy Director at BAMM Global with 12 years of global insight and strategy experience, including eight years based in New York, translating human behaviour into clear, commercial direction for brands. She takes a method-agnostic approach to getting to the right insights, with a specialism in qualitative research and ethnography. She’s most proud of her role in launching BAMM’s New York office.
Anuja Gupta - London
Senior Strategy Director
Anuja is passionate about partnering with her clients in answering strategic business questions and helping them grow great brands. She believes in uncovering the story behind the numbers and weaving meaningful and strategic insights that inspire action. For her, research is not just about data - it is about understanding how people think and behave and uncovering how brands can build stories that resonate with people!
Molly Young - New York
Strategy Director
Molly is driven by a fascination with what makes people tick, specializing in finding the hidden "whys" that others might overlook. Having honed her craft at Material+ and Kantar’s Brand Strategy team, she is passionate about translating messy human behaviors into clear, actionable brand narratives.
Abby Kolenbrander - New York
Associate Strategy Director
She began her career in academic research labs, developing a rigorous foundation in research design and analysis before moving into consultancy. Abby leads complex qualitative and mixed-method research for a wide range of clients at BAMM.
Outside the office, she can usually be found exploring the outdoors—on the trail, on the water, or on the slopes.
Rafaella Dhelomme - London
Insights Manager
Rafa is a qualitative researcher and futures forecaster with a strong emphasis on all things media, tech, and entertainment. She specialises in trends foresight and cultural insights, ethnographic exploration, and behavioural and social psychology. Originally from São Paulo, Brazil, Rafa holds a BA in Creative Writing and an MSc in Social and Cultural Psychology and applies her global perspective in all of her projects. In her spare time she enjoys attending live music gigs, taking ceramics classes every Sunday morning, and curiously reading Substack articles on everything new and upcoming.
Isabelle Evans - London
Insights Manager
Isabelle is a qualitative researcher with a background in Human Sciences and Osteoarchaeology, and several years’ experience delivering insight-led research for both private and public sector clients. With a particular interest in the people, culture and behaviour she enjoys getting beneath the surface of the brief to turn rich research into stories and insights that help clients see things differently. Outside of work, she can often be found travelling, skiing or exploring a museum.
Emily Richards - London
Senior Operations Manager
Emily is the Senior Operations Manager in London, supporting the team across insights, creative, and finance and keeping projects moving behind the scenes.
In her spare time, Emily enjoys a workout class, trying different London resturants and travelling.
Victoria Bova - New York
Senior Fieldwork and Operations Manager
Drawing on her background in project management —and a well-fueled love of coffee— Victoria plays a key role in fieldwork execution, participant recruitment, project setup, and internal operations, ensuring projects are well-supported from start to finish. She is particularly passionate about building strong company culture and creating an environment where people feel supported and set up for success.
Outside of the BAMM office, Victoria enjoys being active through boxing and spending time with her dog, while setting aside some time to get lost in a good book after all the caffeine finally wears off.
Sophie Hatch - New York
Creative Executive
Sophie, a recent graduate of Skidmore College, joined BAMM in 2022 as a Creative Executive. She studied English Literature and Documentary Film and now works with the team to create digital media content that showcases BAMM's work and research. Sophie has experience leading canoe and camping trips and enjoys spending her free time in nature.
Eris Sholla - London
Insight Analyst
Eris is a quantitative researcher with a background in consumer research and advertising. He enjoys exploring consumer behaviour and uncovering insights that help brands make better decisions. He’s particularly interested in how research can shape brand strategy and help brands build stronger connections with their audiences.
Hannah Huang - London
Insight Executive
Hannah hated math as a kid but found the love for statistics and numbers through story-telling and insights discovery. She is passionate about BAMM's method-agnostic approach to make insights digestible and approachable while maintaining high research rigor. Prior to joining BAMM, she had both quantitative and qualitative experiences in visitor experience research and institutional research. She has a B.S. from the University of Wisconsin-Madison in Consumer Behavior, Sociology (Statistics track), and American Indian & Indigenous Studies.
Ada Zeylan - New York
Insight Executive
A recent Psychology graduate from Barnard College of Columbia University, Ada bridges the gap between consumer behavior and brand strategy. With a background in social media, PR, and most recently as an Insights Intern at Victoria’s Secret, she specializes in harvesting complex data and translating it into actionable recommendations that drive brand growth. Outside of the office, you can find her on long and aimless walks, usually with a matcha in hand.
Kareena - London
Insight Executive
Kareena is a qualitative researcher specialising in cultural insight. She recently completed an MSc in Anthropology and Professional Practice at UCL, and brings ethnographic depth and strategic thinking to projects across digital, social, and consumer contexts. Her work mainly focuses on translating complex human behaviour into clear, actionable insight.
Outside of work, Kareena is usually exploring London’s food and bar scene, catching a film at the cinema, or planning her next trip abroad.
Katya Oxley - London
Insight Intern
Katya is a qualitative researcher with curiosity for stories behind data. Recently graduated with BA in Anthropology and History from the University of Birmingham, with a dissertation drawing on ethnographic methods, semi-structured interviewing, participant observation and netnography, to explore identity, culture and belonging.
Madeleine Saraisky - New York
Insight Intern
Madeleine, a recent graduate of Dartmouth College, joined BAMM as an Insight Intern in 2026. In school, she studied Anthropology and Physics, with a specific interest in how human-centered storytelling influences the way we experience the world. In her free time, she enjoys spending time outside, listening to and making podcasts, and testing out new recipes.
Sonia Skins - Shanghai
Insight Consultant
Sonia is a bilingual strategist and visual ethnographer. A native Mandarin Chinese speaker with a PhD in design ethnography, she has delivered on numerous challenging yet inspiring projects for top global brands since 2011. But what truly sets Sonia apart is her unique experience of living and working in the UK and China. This gives her a distinct edge in identifying impactful behaviours and trends, bridging the gap between "hello" and "nĭ hăo" across cultures!