Our learnings cover 3 areas:
(1) ‘Hope’: consumers’ changing values & emotions around sustainability, and the gap in how brands are talking about it;
(2) ‘People’: The overall sustainability ‘persona’ and a new BAMM segmentation of the sustainability consumer; and
(3) ‘Focus’: Consumers’ expectations and needs when it comes to sustainable products/services and the brands they buy.
Please contact our Chief Strategy Officer Mark Potts at firstname.lastname@example.org to book a 1hr debrief session with our trends team.
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