We are a global insight and strategy agency , based in London and NYC. We deliver vibrant, strategic research which moves clients to act – making things happen for businesses and brands.

We call this Living Insights

The questions we answer

Who provides growth?
Making things happen means understanding people deeply

  • We build human-led segmentations using qualitative and quantitative work with rich insights into motivations, emotions, behaviors, and culture.
  • With our award-winning design and photojournalism team, we deliver actionable insights into your segments with impactful presentations, films, maps and websites.
  • We help grow audiences and their business.
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What offer resonates?
Making things happen means identifying emerging needs

  • We unlock consumers’ underlying needs and desires within their cultural context. We put human emotion and motivation at the heart of our methodology by utilizing a multi-layered ethnographic and data approach. We have mapped the 300+ human emotions against category behavior.
  • We help brands dig deeper into their segmentation, develop a differentiated and relevant proposition, and accelerate new product innovation.
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When to influence?
Making things happen means understanding influence

  • We work to understand the influences, needs, and behaviors of consumers in order to improve experience and customer loyalty through observation, not interrogation.
  • BAMM delivers touchpoint and customer experience maps with implications for investment and communications.
  • We help brands optimize the customer experience, and improve conversion by uncovering the micro-needs and barriers that stand in the way.
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What are contextual drivers?
Making things happen means interrogating context

  • We use cultural insight to find what is hiding in plain sight: the cultural meaning and narratives that are subconsciously absorbed.
  • We unlock ownable cultural spaces for brands through cultural analysis, ethnography, social data and academic thinking.
  • We help brands create content that speaks to the cultural narrative in ways that drive relevance, inspiring creative teams with cultural territories and communication opportunities.
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How to optimize?
Making things happen means transforming ideas into brilliant products, campaigns and services

  • We build compelling brand propositions, product concepts, and creative campaigns through our rigorous co-creation and testing approach.
  • We use the latest behavioral science to simulate the way people interact with ideas in the real world.
  • We observe the emerging behaviors and conversations, separating people’s System 1 and System 2 responses, and using these as a basis for co-creation.
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How brands can embrace the Culture of Fandoms

The Ted Lasso effect

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