We’re F*ked. What Now?

Climate change is causing environmental disasters all around the world. Politics is more polarised than ever. We’re heading towards a global recession. Inflation is at a 40 year high. There’s war in Ukraine. The Queen has died…. We’re fucked. So what now?


Our report covers how people feel about the state of the world right now and how they’re responding to a current feeling of crisis, delving into 3 key implications:

(1) Selective Ethics – consumers increasingly holding companies accountable for their role in society.

(2) It’s OK not to be OK – a rejection of the toxic ‘optimising’ culture that has defined the last decade.

(3) Escaping the Loop – moving beyond the sense of sameness in popular culture, especially on the internet.

#costofliving #ukrainewar #boomers #genz #costofliving #socialism #polarisedpolitics #UBI #softcaptialism

Please contact BAMM’s Jess Jorgensen at jessicaj@bammlondon.com to book a 1hr (free!) debrief session with our trends team.

Or fill in the form below to download our full report.