Our report covers how people feel about the state of the world right now and how they’re responding to a current feeling of crisis, delving into 3 key implications:

(1) Selective Ethics – consumers increasingly holding companies accountable for their role in society.

(2) It’s OK not to be OK – a rejection of the toxic ‘optimising’ culture that has defined the last decade.

(3) Escaping the Loop – moving beyond the sense of sameness in popular culture, especially on the internet.

#costofliving #ukrainewar #boomers #genz #costofliving #socialism #polarisedpolitics #UBI #softcaptialism

Please contact BAMM’s Jess Jorgensen at jessicaj@bammlondon.com to book a 1hr (free!) debrief session with our trends team.

Or fill in the form below to download our full report.