Open The Drop Library

Sustainability

As we begin to come out of the COVID era, the importance of sustainability for consumers, and their emotions around it, have shifted. Based on global digital ethnographies, a global survey, and digital data analysis, we explore these shifts and what they mean for companies and brands.

 

Our learnings cover 3 areas:

(1) ‘Hope’: consumers’ changing values & emotions around sustainability, and the gap in how brands are talking about it;

(2) ‘People’: The overall sustainability ‘persona’ and a new BAMM segmentation of the sustainability consumer; and

(3) ‘Focus’: Consumers’ expectations and needs when it comes to sustainable products/services and the brands they buy.

Please contact our Chief Strategy Officer Mark Potts at mark@bammlondon.com to book a 1hr debrief session with our trends team.

Or fill in the form below to download our full report.