As we begin to come out of the COVID era, the importance of sustainability for consumers, and their emotions around it, have shifted. Based on global digital ethnographies, a global survey, and digital data analysis, we explore these shifts and what they mean for companies and brands.


Our learnings cover 3 areas:

(1) ‘Hope’: consumers’ changing values & emotions around sustainability, and the gap in how brands are talking about it;

(2) ‘People’: The overall sustainability ‘persona’ and a new BAMM segmentation of the sustainability consumer; and

(3) ‘Focus’: Consumers’ expectations and needs when it comes to sustainable products/services and the brands they buy.

Please contact our Chief Strategy Officer Mark Potts at to book a 1hr debrief session with our trends team.

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