Happiness Factories: How brands can navigate today's fan communities

As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as the move away from 3rd party cookies spurs a return to interest-based targeting, navigating fandoms will be increasingly critical in marketing strategy.


In our BAMM Fandom study we uncover what makes fandoms work – the rituals, symbols, the language, and the psychology. We take a look at the current cultural zeitgeist of these communities, and how polarization and the new digital landscape are shaping how fans and brands can interact. And we map out the ways brands can navigate today’s fandoms, from Creating, Facilitating, Participating and Communicating.

Please contact either Anthony in New York at anthony@bammnewyork.com or Matt in London at matt@bammglobal.com to book a 1hr (free!) debrief session with our trends team.

Or fill in the form below to download our full report.