In this study we combine BAMM’s global qualitative, quantitative, and cultural research to uncover the drivers of value today and what they mean, to understand and size the different consumer value segments, and to unlock where and how brands can navigate the crisis and improve the value they’re delivering to consumers in their products and services.
Please contact either Anthony in New York at anthony@bammglobal.com or Matt in London at matt@bammglobal.com to book a 1hr (free!) debrief session with our trends team.
The consumer value mindset is changing. Today we're in a Value Crisis.
After years of rising costs, a changing relationship with money, and now new tariff policies, people's expectations about what products and services should deliver, and at what prices, have shifted. Layered over this has been a collapse in people's perceptions of quality, a key driver of value perceptions, amplifying the crisis further.
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