Life Through a Gaming Lens

We’re proud to drop our new documentary, filmed entirely within the online gaming experience. Life Through a Gaming Lens is an immersive dive into the world of modern gaming. The project, accompanied by a presentation report (on request), takes a strategic view at tensions framing the gamer’s world and what these mean for brands.


The report and film delves into gamer need states, motivations and experiences, and brings to life examples of brands getting it right and getting it wrong in the space. Watch the film below to look through the lens of modern gaming culture…
Please contact our Research Director Jess Jorgensen at to book a 1hr debrief session with our trends team