BAMM is a global agency, operating out of both New York and London. Yet we have a one office policy, with our talented team of insight specialists working across both locations.
Anthony is Global CEO with responsibility for driving the global vision for BAMM. He started his career in advertising working across a range of sectors including automotive, FMCG, retail, and media. He co-founded BAMM in 2007, to provide clients with actionable insight, creatively expressed. Over the past 10 years he’s combined the latest thinking on behavioural economics, storytelling, brand and product innovation to provide his clients with competitive advantage. He’s developed long standing global relationships with brands including HSBC, Unilever, Shell and Nike. His passion is delivering multi market studies which provide a grounded insight into actual consumer behaviour to drive growth.
Anthony Martin – New York
Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team. Prior to joining BAMM, Ed spent 6 years running a successful research and innovation consultancy, spearheading the development of online qualitative and co-creation methodologies. Alongside running the operational side of the business, Ed manages some of BAMM’s largest accounts, including Shell and Unilever, where he uses all his experience to deliver concise, impactful presentations that drive real change across the client’s organisation. Outside work, he can be found experimenting with new recipes for family and friends, or being slightly too competitive at school sports day.
Ed Garey – London
Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. He began his studies in Psychology, before working in ad strategy, working at M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in photojournalism. This is where the idea of Visual Thinking was born. In 2007 he co-founded BAMM with Anthony. His expertise lies in discovering deeper insight within visual culture. Over the last 15 years, he's helped clients ranging from Nike to Google to understand opportunities from within consumer culture.
Matt Baker – London
Tom is BAMM’s Client Services Director. He developed a passion for understanding behaviour from his Biology degree and stints undertaking research in Africa and Australia. He then spent 15 years in advertising account management, working to turn insights into award-winning campaigns for clients as diverse as Masterfoods, Aviva, Philips and Pearson. He joined BAMM in early 2017. Outside work he enjoys running and managing a craft cider business.
Tom Kingham – London
Gaurav is a Unilever Accredited research consultant who has been associated with Qualitative Research over the past 15 years. With an M.B.A in marketing, Gaurav has headed research and strategy teams in several agencies. His love for qualitative research stems from its ability to blend cross-disciplinary facets (linguistics, symbolism, sociology, psychology, culture, anthropology) with business and strategic elements. Outside work, he is a musician with a deep interest in harmony, a vinyl collector and loves scuba diving. He turned from being a full-time consultant in 2015 to balance his passion for qualitative research and music, and in turn, contribute with insightful strategy and nuanced subtlety.
Gaurav Shah – Mumbai
Sonia is a bilingual insight strategist and visual ethnographer. A native Mandarin Chinese speaker with a doctorate in design ethnography, she has tackled complex design and innovation challenges for top global consultancies such as Seymourpowell, as well as for some of the world’s most renowned brands, including PepsiCo, Huawei, McDonald’s and Shell. Sonia’s mix of academic roots and her experiences of working in both Asia and Europe give her a unique edge for spotting culturally and visually impactful behaviours and trends. Since joining BAMM in 2016, Sonia has worked on everything from truckers, to beer, to new mums – inspiring future strategies for brands in China.
Sonia Skins, PhD – Shanghai
Lindsey joined BAMM in the fall of 2017 as an Insight Associate. Prior to BAMM, Lindsey received her Masters in Mass Communications/Advertising and then spent six years as a brand strategist in the advertising and brand consultancy worlds. She has worked on everything from integrated advertising campaigns to developing global brand playbooks to conducting in-depth qualitative research. When she’s not working, Lindsey is either acting as a pseudo-psychologist for friends (and strangers), hosting cultural events in her backyard in Brooklyn, or practicing yoga.
Lindsey Neeld – New York
Nathalie has 13 years' experience in communications strategy, with a BA in Social Communications from ESPM and a Miami Ad School 'Top Dog' prize under her belt. Born in Brazil, she spent her first 6 years in São Paulo helping Clients such as P&G, L'Ôreal and Nestlé increase their relevance in emerging LATAM markets. In London since 2009, she had gained global strategy expertise with clients including GSK, Pfizer and Dairy Crest. Working with BAMM since 2016, Nathalie couples her passion for people with her expertise in understanding brand communications, enabling her to develop innovative concept testing methodologies such as BAMM's Gallery Groups and Online Gallery Maps. She has also regularly provided new and actionable insights for clients such as Shell, Danone and British Telecom. Nathalie is driven by a passion for understanding how context and culture influence beliefs and behaviour. With a Post-grad in Applied Social Sciences, as well as a Masters in International Development, she has developed a strong belief in the power of ethnography and other low intervention techniques to understand what moves people. In her free time, Nathalie has a passion for science journalism, and has interviewed a number of renowned academics for Brazil's largest science magazine, Superinteressante.
Nathalie Gil – London
Peter is fascinated by why people do the things they do and what this means for brands. He’s been exploring these two questions in the research industry for the last 15 years – working in both quant and qual and across categories from sex toys to laundry detergents. He is driven by a passion to developing creative research methods that deliver novel insights in impactful ways, always underpinned by the latest psychological thinking. This innovative approach has seen him presenting at conferences in Europe and America, picking up a couple of awards along the way.
Peter Harrison – London
Jim is a Research Director at BAMM. With three degrees under his belt Jim has 12 years experience as both a commercial and an academic Anthropologist, working and travelling extensively across the globe. He can often be found speaking at international conferences such as the QRCA and ESOMAR and his work regularly features in the industry press. His work for clients such as CNN, Unilever, Microsoft, SKY & Shell has garnered him numerous awards from the likes of the MRS, IAB and Mediaweek.
Jim Mott – London
Luis is a sociology Ph.D., specialised in qualitative and mixed-methodologies, and in international comparative research. He has over 12 years of experience in ethnographic research, analysis, and teaching. Luis is specialised in culture, social change, and topics related to how people build their identities and networks, and how they create meaning, especially among Hispanic people in United States, people in Latin America, and in Japan. At BAMM, he has worked on projects where understanding social and cultural context was essential, such as those related to brand activism, how plus-size women feel about their bodies, and why consumers choose certain sports brands over others.
Kelly is BAMM's Graphic Designer. Having worked in Sydney, New York, and now London, Kelly is leading the design evolution at BAMM. She is passionate about finding creative ways to represent insights visually so they stick within client organisations. Holding a design and visual communication degree from Sydney, she brings with her global experience across multiple realms of design, including design management, visual design and UI/UX design thinking.
Kelly Gates – London
Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.
LCC Film and Video (BA) UAL
Glenn Zimmatore – London
Kim heads up the project management team here at BAMM. Her previous experience includes juggling complex multi-market insight projects, keeping deliverables on time and on budget. Her curiosity of different cultures drives her to to find hard to reach respondents, utilising her global network of fieldwork partners. Highlights have included Maserati drivers in Tokyo and snowboarding influencers in Paris. Outside of work, when she’s not travelling or finding new restaurants, Kim can be found in the dance studio rehearsing.
Kim Hancock – London
Federica is BAMM’s content manager. She joined the team in August 2017. She developed a passion for storytelling and intercultural communication from her studies, in Italy and the UK, in Humanities, Literature and Translation. Together with English, she is fluent in Italian and Spanish, and keeps on promising herself that she’ll learn a new language soon. She brings to BAMM her 4 years’ experience in TV production, where she has worked across a wide range of accounts, managing global advertising campaigns on everything from FMCG, beauty, finance & business services and social media. When she’s not in the office, you’ll find her on the volleyball court or around London in the hunt for the perfect espresso.
Federica Corbelli – London
Sophie’s background as a graduate in History of Art lends her a unique perspective on understanding culture through the analysis of possessions, icons and artefacts. She has a fascination with people, their individual behaviour, and how they interact socially, providing rich insights for clients including Weight Watchers, Unilever and Imperial Leather. Sophie is happiest when she is in field, engaging with and understanding people in their real lives.
Sophie Bradford – New York
Momo joined BAMM in 2017 as a Senior Researcher and is the resident Digital and Mobile Ethnography expert. Before joining BAMM, Momo worked exclusively for the last 3 years in innovation and mobile research at Kiosk. She has a passion for finding new ways to intuitively utilise technology in projects and brings a culturally fresh perspective to insight. She has a legal academic background with barrister training and a Masters in Legal Theory and History. In her spare time Momo works as a performance artist and photographer.
Momo Amjad – London
Sunil Thakkar is an independent photographer, filmmaker based in Mumbai, India. He has worked with a diverse set of global and local clients that include architects, corporates, creative agencies, event companies, educational institutes, non-profit organisations and government bodies. His work has been published in several publications such as Telegraph, Bloomberg and Hindustan Times. Throughout his work he is interested in exploring the importance of photographs in people's lives and the role they play in personal and collective memory. In 2012, he founded Photo Caddy with the idea of providing experiential photography education in India through the medium of workshops, one-on-one mentoring and community initiatives.
Sunil Thakkar – Mumbai
Wenjun Chen is a photojournalist and artist based in Guangzhou, China. His works focus on the relationship between individual situation and the social, cultural environment, and the communication between them. Most recently he has been working with BAMM to explore the lives of truck drivers, at home and on the road in China. His personal work has been exhibited globally and published in world renowned publications such as LensCulture, VICE and IMA Magazine.
Wenjun Chen – Guangzhou
Kirsty started at BAMM as a creative intern. Her first project 'Brand Activism', focused on interviewing individuals typically labelled as 'oppressed' by mainstream society and how companies can reach out to them. Hearing straight from the people who are often misrepresented by large companies. Before BAMM she completed a BA in Film and Television where her work predominately focused on female and social issues. Her work has been screened internationally in short film festivals. Working on numerous independent short films and productions she gained skills in production assisting, script supervision and assistant directing. She is always searching for fresh photography, mediums and narrative styles to incorporate into BAMMs work.
Kirsty McLean – London
With an education in both Fine Art and Philosophy, Peter’s aptitude for analysis and creating visually arresting work lends itself perfectly to BAMM’s Visual Thinking expertise. Having returned to the UK after a stretch working as a language teacher in Latin America, Peter spent a few years in the media industry conducting quantitative research for Haagen-Dazs and Jaguar Land Rover and developing social listening techniques. Looking to get even closer to the consumer, and with a few freelance photojournalistic pieces under his belt, Peter joined BAMM in late 2017 to continue indulging his enduring interest in people and culture.
Peter Lane – London
Emily is a Research Executive at BAMM. She first got a taste for research while studying at university. Curious to find out what life was like outside of the student bubble, she interviewed and photographed 52 ‘Faces’ around Bristol in an award-winning year-long Social Media campaign for her University. After graduating, she went out into the world to master the art of the visual; taking commercial photos for companies in the USA and New Zealand. She then returned to the UK for a stint in Advertising - helping Emirates and GSK refresh their branding through creative work. She joined the BAMM team in May 2017. Outside of work, you’ll find her playing some kind of organised sport.
Emily Gillingham – London
Karrah is the Production Assistant at BAMM. She is one-half of the project-managing duo bringing briefs to life in field and back again. Her love of global culture, coupled with her bachelor of commerce and strong sense of emotional intelligence, fuels her ability to forge strong relationships with international recruitment partners, clients and peers. Having lived in 3 countries (Canada, Italy and England), this further adds to her global perspective.
Karrah Greco – London
Lucy is BAMM's Media Manager. She joined the team in May 2017 and brings to BAMM her four years experience in the TV industry. Having specialised in post-production, she quickly established her interest in the technical elements of that work. She studied Media and Communications at Birmingham City University. Before joining BAMM, Lucy spent 4 months travelling South-East Asia, Australia and New Zealand, which has fuelled her interest in travel and culture. Outside of work, Lucy loves to go to gigs, meet up with friends for drinks and discover great veggie restaurants.