BAMM is a global agency, operating out of both New York and London. Yet we have a one office policy, with our talented team of insight specialists working across both locations.

Anthony Martin

Anthony started his career in advertising, where he experienced a dynamic blend of culture and creativity working across categories from FMCG to automotive, retail and social issues. He co-founded BAMM in 2007 and drives the business vision and strategy for the company. He now heads up the New York office, as well as running new business and client relationships globally.

English and Latin (BA) Bristol

Anthony Martin

Global CEO

Global CEO

Anthony started his career in advertising, where he experienced a dynamic blend of culture and creativity working across categories from FMCG to automotive, retail and social issues. He co-founded BAMM in 2007 and drives the business vision and strategy for the company. He now heads up the New York office, as well as running new business and client relationships globally.

English and Latin (BA) Bristol

matt baker

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. Matt’s career began in ad planning, working with M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in news photography where the idea of Visual Thinking was born. Over the last 15 years, he's helped clients ranging from Nike to Google engage with their consumers in inspiring ways.

Psychology (Msc) University of Nottingham

Matt Baker

Co-founder and Head of Creative

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. Matt’s career began in ad planning, working with M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in news photography where the idea of Visual Thinking was born. Over the last 15 years, he's helped clients ranging from Nike to Google engage with their consumers in inspiring ways.

Psychology (Msc) University of Nottingham

Ed Garey

Ed has a fascination with other cultures and the ways in which language and communication can reveal beliefs and value systems. His career in research started at Flamingo, where he developed an aptitude for global strategic thinking. In 2006 he set up his own consultancy, pioneering the use of co-creation and online qual for brand strategy and innovation. Ed works on global projects across all markets, whilst covering Managing Director duties in the London office.

Modern Languages and Linguistics (BA) Cambridge

Ed Garey

Managing Director

Managing Director

Ed has a fascination with other cultures and the ways in which language and communication can reveal beliefs and value systems. His career in research started at Flamingo, where he developed an aptitude for global strategic thinking. In 2006 he set up his own consultancy, pioneering the use of co-creation and online qual for brand strategy and innovation. Ed works on global projects across all markets, whilst covering Managing Director duties in the London office.

Modern Languages and Linguistics (BA) Cambridge

Ailean Mills

Born on a Scottish island, raised in Ireland, and having worked in the US, Switzerland and China, Ailean has a truly global perspective. She started her career with Nestle, before years of advertising strategy with P&G on key FMCG brands. In 2008 she joined a team sent to China for Reckitt Benckiser. More recently she has been working with Unilever on building their $3m brand, Knorr. Ailean uses her experience, and her background in consumer psychology and psychoanalysis, to advise clients on their global brand and communications strategy.

Ailean Mills

Global Insight Director

Global Insight Director

Born on a Scottish island, raised in Ireland, and having worked in the US, Switzerland and China, Ailean has a truly global perspective. She started her career with Nestle, before years of advertising strategy with P&G on key FMCG brands. In 2008 she joined a team sent to China for Reckitt Benckiser. More recently she has been working with Unilever on building their $3m brand, Knorr. Ailean uses her experience, and her background in consumer psychology and psychoanalysis, to advise clients on their global brand and communications strategy.


Nathalie Gil Research Director BAMM

Born in Brazil, she has more than 13 years experience in advertising - 7 of those in London - planning for global blue chip clients such as Nestlé, P&G, GSK and other FMCG brands. During this time she was driven by a passion for getting to know what really makes people tick, and how culture influences beliefs and behaviour. With a strong belief in the power of ethnography and other low intervention techniques, Nathalie has recently moved to BAMM. Her experience with global brands and her passion for anthropology, people and culture, help in the hunt for meaningful yet actionable insights for our clients.

Business and Social Communications - ESPM-SP (BA Hons) Applied Consumer Sciences ESPM-SP (MSc Hons) International Development & Philosophy - Open University (MSc - in course)

Nathalie Gil

Insight and Research Director

Insight and Research Director

Born in Brazil, she has more than 13 years experience in advertising - 7 of those in London - planning for global blue chip clients such as Nestlé, P&G, GSK and other FMCG brands. During this time she was driven by a passion for getting to know what really makes people tick, and how culture influences beliefs and behaviour. With a strong belief in the power of ethnography and other low intervention techniques, Nathalie has recently moved to BAMM. Her experience with global brands and her passion for anthropology, people and culture, help in the hunt for meaningful yet actionable insights for our clients.

Business and Social Communications - ESPM-SP (BA Hons) Applied Consumer Sciences ESPM-SP (MSc Hons) International Development & Philosophy - Open University (MSc - in course)

Jim Mott

Jim loves Anthropology and brings a cultural sensibility to his work, seeking out the unspoken assumptions and 'truths' that drive attitudes and behaviour. As a researcher he has worked with global clients across all sectors ranging from Microsoft to CNN and Coca-Cola to P&G. Jim is in his element evangelising about ethnography to anyone who will listen.

SOAS Social Anthropology and the Study of Religions (BA), UCL Research Methods and Anthropology (Mres) and UCL Material Culture (MA)

Jim Mott

Research Director

Research Director

Jim loves Anthropology and brings a cultural sensibility to his work, seeking out the unspoken assumptions and 'truths' that drive attitudes and behaviour. As a researcher he has worked with global clients across all sectors ranging from Microsoft to CNN and Coca-Cola to P&G. Jim is in his element evangelising about ethnography to anyone who will listen.

SOAS Social Anthropology and the Study of Religions (BA), UCL Research Methods and Anthropology (Mres) and UCL Material Culture (MA)

Sam Lipscomb

Sam first cut his teeth at Tonic Insight, before joining BAMM to realise his belief in the importance of visuals and creative approaches to deliver better insight. Sam specialises in digital methodologies and loves overcoming the challenges of running projects in markets around the world; from understanding how to incentivise in Japan to encouraging community member interaction in Mexico.

Sociology (BA) Sussex, History (MA) Sussex, Journalism and Documentary (MA) Sussex

Sam Lipscomb

Research Manager

Research Manager

Sam first cut his teeth at Tonic Insight, before joining BAMM to realise his belief in the importance of visuals and creative approaches to deliver better insight. Sam specialises in digital methodologies and loves overcoming the challenges of running projects in markets around the world; from understanding how to incentivise in Japan to encouraging community member interaction in Mexico.

Sociology (BA) Sussex, History (MA) Sussex, Journalism and Documentary (MA) Sussex

Sophie Bradford

Sophie’s background lends her a unique perspective on understanding culture through the analysis of possessions, icons and artefacts. She has a fascination with people, their individual behaviour, and how they interact socially, providing rich insights for clients including Weight Watchers, Unilever and Imperial Leather. Sophie is happiest when she is in field, engaging with and understanding people in their real lives.

Classical Studies (BA), Classical Art and Archaeology (MA)

Sophie Bradford

Senior Research Executive

Senior Research Executive

Sophie’s background lends her a unique perspective on understanding culture through the analysis of possessions, icons and artefacts. She has a fascination with people, their individual behaviour, and how they interact socially, providing rich insights for clients including Weight Watchers, Unilever and Imperial Leather. Sophie is happiest when she is in field, engaging with and understanding people in their real lives.

Classical Studies (BA), Classical Art and Archaeology (MA)

Glenn Zimmatore

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

Glenn Zimmatore

Creative Director

Creative Director

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

Tom Law

Tom started his career in the world of commercials and music promos before his interest in documentary and photojournalism led him to BAMM. Tom is the creative lead on many of BAMM’s key accounts, including Unilever, Nike and Shell. He has won numerous awards for his films and photography and is happiest when wandering the streets of a new country with a camera round his neck.

LCC Film and Video (BA) UAL

Tom Law

Creative Director

Creative Director

Tom started his career in the world of commercials and music promos before his interest in documentary and photojournalism led him to BAMM. Tom is the creative lead on many of BAMM’s key accounts, including Unilever, Nike and Shell. He has won numerous awards for his films and photography and is happiest when wandering the streets of a new country with a camera round his neck.

LCC Film and Video (BA) UAL

Ria Gibson

Ria has worked in a variety of roles throughout her career, from organising corporate events to working in a microbiology lab. All have helped her to develop an ability to think on her feet, finding solutions to seemingly impossible problems. She’s located runner/bloggers in Brazil, found freshness in Nigeria and discussed mega bucks in China - all of which bring the sort of challenges which Ria thrives on in her role at BAMM.

Ria Gibson

Production Manager

Production Manager

Ria has worked in a variety of roles throughout her career, from organising corporate events to working in a microbiology lab. All have helped her to develop an ability to think on her feet, finding solutions to seemingly impossible problems. She’s located runner/bloggers in Brazil, found freshness in Nigeria and discussed mega bucks in China - all of which bring the sort of challenges which Ria thrives on in her role at BAMM.


Karrah Greco

Originally from Canada, Karrah was raised close to her Italian roots, prompting the eventual pilgrimage back to Europe. Before landing in London, she studied Food Culture in northern Italy, further exploring this passion to add to her business and management background. Previously, she has worked in project management at a design agency in London as well as marketing and comms agencies in London and Canada. Still slightly fresh at BAMM, she already feels more connected to her genuine love of cultures and travel, having to engage with a vast array of international countries and contacts on a daily basis.

Food Culture and Communications (MA), University of Gastronomic Sciences; Management and Organisational Studies (BA), The University of Western Ontario

Karrah Greco

Production Assistant

Production Assistant

Originally from Canada, Karrah was raised close to her Italian roots, prompting the eventual pilgrimage back to Europe. Before landing in London, she studied Food Culture in northern Italy, further exploring this passion to add to her business and management background. Previously, she has worked in project management at a design agency in London as well as marketing and comms agencies in London and Canada. Still slightly fresh at BAMM, she already feels more connected to her genuine love of cultures and travel, having to engage with a vast array of international countries and contacts on a daily basis.

Food Culture and Communications (MA), University of Gastronomic Sciences; Management and Organisational Studies (BA), The University of Western Ontario

Emmely Lannoo

Emmely comes from Belgium and speaks Dutch, French, Spanish and a little German. She has lived, worked and studied in Paris, New York and London. In her dissertation she focused on how people from different cultures interact and communicate with each other on a professional level. Emmely believes that with BAMM's approach to research and visual insights we can deliver high-quality, targeted content and help global brands to develop their content marketing strategy.

Communication & Brand strategy (MA)

Emmely Lannoo

Account Manager

Account Manager

Emmely comes from Belgium and speaks Dutch, French, Spanish and a little German. She has lived, worked and studied in Paris, New York and London. In her dissertation she focused on how people from different cultures interact and communicate with each other on a professional level. Emmely believes that with BAMM's approach to research and visual insights we can deliver high-quality, targeted content and help global brands to develop their content marketing strategy.

Communication & Brand strategy (MA)

Candi Wong

Candi is interested in how people in different parts of the world think and she loves the challenge of finding ways to visualise data in a human and engaging way. Candi brings creative skills and an eye for detail to BAMM, where she continues to explore new ways of visualising insights. Candi’s mother tongue is Hakka. She can also speak Cantonese and is learning Korean part-time.

Graphic Design (BA) UAL

Candi Wong

Graphic Designer

Graphic Designer

Candi is interested in how people in different parts of the world think and she loves the challenge of finding ways to visualise data in a human and engaging way. Candi brings creative skills and an eye for detail to BAMM, where she continues to explore new ways of visualising insights. Candi’s mother tongue is Hakka. She can also speak Cantonese and is learning Korean part-time.

Graphic Design (BA) UAL

Tom Ford

After shooting music videos and short films for a number of years Tom turned his attention back towards documentary joining BAMM where he thrives telling real stories in a cinematic way. His photojournalism coupled with a background in sociology has helped our biggest clients gain greater insights. Tom is happiest when exploring a new country through the viewfinder in his camera.

Film and Television Production (BA Hons)

Tom Ford

Creative

Creative

After shooting music videos and short films for a number of years Tom turned his attention back towards documentary joining BAMM where he thrives telling real stories in a cinematic way. His photojournalism coupled with a background in sociology has helped our biggest clients gain greater insights. Tom is happiest when exploring a new country through the viewfinder in his camera.

Film and Television Production (BA Hons)

Thomas Sidali

Born and raised in Paris, Thomas is a keen filmmaker who graduated from the BA Film at the London College of Communication. Prior to joining BAMM, Thomas directed a number of short films and documentaries including a BAFTA Shortlist nominated drama dealing with alzheimer disease. At BAMM, Thomas is one of our creatives and has worked on a variety of global projects for the likes of Danone, Unilever and Mercedes-Benz.

Thomas Sidali

Creative

Creative

Born and raised in Paris, Thomas is a keen filmmaker who graduated from the BA Film at the London College of Communication. Prior to joining BAMM, Thomas directed a number of short films and documentaries including a BAFTA Shortlist nominated drama dealing with alzheimer disease. At BAMM, Thomas is one of our creatives and has worked on a variety of global projects for the likes of Danone, Unilever and Mercedes-Benz.


Tina Remiz

Tina is a visual storyteller and documentary artist of Latvian origin, living on a canal boat in London. With academic training in media and design, she works as a photographer, journalist, curator and tutor. She divides her time between a number of creative projects that cover a broad range of her interests in socio-political issues, education, science and art. Tina is particularly interested in the issues concerning migration and cultural identity, especially in her home region of Eastern Europe. She is the founder and curator of Everyday Eastern Europe project, using mobile phone photography and social media to challenge stereotypical media representation of the region. Tina believes in the power of story as a tool for making the world a better place!

Photographic Arts (BA), University of Westminster

Tina Remiz

Social Media Manager

Social Media Manager

Tina is a visual storyteller and documentary artist of Latvian origin, living on a canal boat in London. With academic training in media and design, she works as a photographer, journalist, curator and tutor. She divides her time between a number of creative projects that cover a broad range of her interests in socio-political issues, education, science and art. Tina is particularly interested in the issues concerning migration and cultural identity, especially in her home region of Eastern Europe. She is the founder and curator of Everyday Eastern Europe project, using mobile phone photography and social media to challenge stereotypical media representation of the region. Tina believes in the power of story as a tool for making the world a better place!

Photographic Arts (BA), University of Westminster