BAMM is a global agency, operating out of both New York and London. Yet we have a one office policy, with our talented team of insight specialists working across both locations.

Anthony Martin – New York

Anthony is Global CEO with responsibility for driving the global vision for BAMM. He started his career in advertising working across a range of sectors including automotive, FMCG, retail, and media. He co-founded BAMM in 2007, to provide clients with actionable insight, creatively expressed. Over the past 10 years he’s combined the latest thinking on behavioural economics, storytelling, brand and product innovation to provide his clients with competitive advantage. He’s developed long standing global relationships with brands including HSBC, Unilever, Shell and Nike. His passion is delivering multi market studies which provide a grounded insight into actual consumer behaviour to drive growth.

Anthony Martin – New York

Global CEO

Global CEO

Anthony is Global CEO with responsibility for driving the global vision for BAMM. He started his career in advertising working across a range of sectors including automotive, FMCG, retail, and media. He co-founded BAMM in 2007, to provide clients with actionable insight, creatively expressed. Over the past 10 years he’s combined the latest thinking on behavioural economics, storytelling, brand and product innovation to provide his clients with competitive advantage. He’s developed long standing global relationships with brands including HSBC, Unilever, Shell and Nike. His passion is delivering multi market studies which provide a grounded insight into actual consumer behaviour to drive growth.


Ed Garey – London

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team. Prior to joining BAMM, Ed spent 6 years running a successful research and innovation consultancy, spearheading the development of online qualitative and co-creation methodologies. Alongside running the operational side of the business, Ed manages some of BAMM’s largest accounts, including Shell and Unilever, where he uses all his experience to deliver concise, impactful presentations that drive real change across the client’s organisation. Outside work, he can be found experimenting with new recipes for family and friends, or being slightly too competitive at school sports day.

Ed Garey – London

Managing Director

Managing Director

Ed became Managing Director of BAMM in 2016, having spent 3 years leading the insight team. Prior to joining BAMM, Ed spent 6 years running a successful research and innovation consultancy, spearheading the development of online qualitative and co-creation methodologies. Alongside running the operational side of the business, Ed manages some of BAMM’s largest accounts, including Shell and Unilever, where he uses all his experience to deliver concise, impactful presentations that drive real change across the client’s organisation. Outside work, he can be found experimenting with new recipes for family and friends, or being slightly too competitive at school sports day.


Matt Baker – London

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. He began his studies in Psychology, before working in ad strategy, working at M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in photojournalism. This is where the idea of Visual Thinking was born. In 2007 he co-founded BAMM with Anthony. His expertise lies in discovering deeper insight within visual culture. Over the last 15 years, he's helped clients ranging from Nike to Google to understand opportunities from within consumer culture.

Matt Baker – London

Co-founder and Head of Creative

Co-founder and Head of Creative

Matt is one of the founding partners at BAMM. He helps run the UK office, whilst supporting creative output from both New York and London. He began his studies in Psychology, before working in ad strategy, working at M&C Saatchi, WCRS and W+K. In 2000 he left to pursue his passion in photojournalism. This is where the idea of Visual Thinking was born. In 2007 he co-founded BAMM with Anthony. His expertise lies in discovering deeper insight within visual culture. Over the last 15 years, he's helped clients ranging from Nike to Google to understand opportunities from within consumer culture.


Ailean Mills – London / New York

Born on a Scottish island, raised in Ireland, and having worked in the US, Switzerland and China, BAMM’s Global Insight Director Ailean Mills has had wide experience. She started her career in Nestle, before years of advertising strategy with P&G on key FMCG brands. In 2008 she joined an insight team being sent by Reckitt Benckiser to China. More recently she has been working on Unilever’s food business. Ailean uses a background in consumer psychology and psychoanalysis to advise clients on communications. She is passionate about innovation with a purpose and a strongly structured approach to the new world of qualitative research and social forensics.

Ailean Mills – London / New York

Global Insight Director

Global Insight Director

Born on a Scottish island, raised in Ireland, and having worked in the US, Switzerland and China, BAMM’s Global Insight Director Ailean Mills has had wide experience. She started her career in Nestle, before years of advertising strategy with P&G on key FMCG brands. In 2008 she joined an insight team being sent by Reckitt Benckiser to China. More recently she has been working on Unilever’s food business. Ailean uses a background in consumer psychology and psychoanalysis to advise clients on communications. She is passionate about innovation with a purpose and a strongly structured approach to the new world of qualitative research and social forensics.


Tom Kingham – London

Tom is BAMM’s Client Services Director. He developed a passion for understanding behaviour from his Biology degree and stints undertaking research in Africa and Australia. He then spent 15 years in advertising account management, working to turn insights into award-winning campaigns for clients as diverse as Masterfoods, Aviva, Philips and Pearson. He joined BAMM in early 2017. Outside work he enjoys running and managing a craft cider business.

Tom Kingham – London

Client Services Director

Client Services Director

Tom is BAMM’s Client Services Director. He developed a passion for understanding behaviour from his Biology degree and stints undertaking research in Africa and Australia. He then spent 15 years in advertising account management, working to turn insights into award-winning campaigns for clients as diverse as Masterfoods, Aviva, Philips and Pearson. He joined BAMM in early 2017. Outside work he enjoys running and managing a craft cider business.


Nathalie Gil – London

Nathalie has 13 years' experience in communications strategy, with a BA in Social Communications from ESPM and a Miami Ad School 'Top Dog' prize under her belt. Born in Brazil, she spent her first 6 years in São Paulo helping Clients such as P&G, L'Ôreal and Nestlé increase their relevance in emerging LATAM markets. In London since 2009, she had gained global strategy expertise with clients including GSK, Pfizer and Dairy Crest. Working with BAMM since 2016, Nathalie couples her passion for people with her expertise in understanding brand communications, enabling her to develop innovative concept testing methodologies such as BAMM's Gallery Groups and Online Gallery Maps. She has also regularly provided new and actionable insights for clients such as Shell, Danone and British Telecom. Nathalie is driven by a passion for understanding how context and culture influence beliefs and behaviour. With a Post-grad in Applied Social Sciences, as well as a Masters in International Development, she has developed a strong belief in the power of ethnography and other low intervention techniques to understand what moves people. In her free time, Nathalie has a passion for science journalism, and has interviewed a number of renowned academics for Brazil's largest science magazine, Superinteressante.

Nathalie Gil – London

Insight and Research Director

Insight and Research Director

Nathalie has 13 years' experience in communications strategy, with a BA in Social Communications from ESPM and a Miami Ad School 'Top Dog' prize under her belt. Born in Brazil, she spent her first 6 years in São Paulo helping Clients such as P&G, L'Ôreal and Nestlé increase their relevance in emerging LATAM markets. In London since 2009, she had gained global strategy expertise with clients including GSK, Pfizer and Dairy Crest. Working with BAMM since 2016, Nathalie couples her passion for people with her expertise in understanding brand communications, enabling her to develop innovative concept testing methodologies such as BAMM's Gallery Groups and Online Gallery Maps. She has also regularly provided new and actionable insights for clients such as Shell, Danone and British Telecom. Nathalie is driven by a passion for understanding how context and culture influence beliefs and behaviour. With a Post-grad in Applied Social Sciences, as well as a Masters in International Development, she has developed a strong belief in the power of ethnography and other low intervention techniques to understand what moves people. In her free time, Nathalie has a passion for science journalism, and has interviewed a number of renowned academics for Brazil's largest science magazine, Superinteressante.


Jim Mott – London

Jim is a Research Director at BAMM. With three degrees under his belt Jim has 12 years experience as both a commercial and an academic Anthropologist, working and travelling extensively across the globe. He can often be found speaking at international conferences such as the QRCA and ESOMAR and his work regularly features in the industry press. His work for clients such as CNN, Unilever, Microsoft, SKY & Shell has garnered him numerous awards from the likes of the MRS, IAB and Mediaweek.

Jim Mott – London

Research Director

Research Director

Jim is a Research Director at BAMM. With three degrees under his belt Jim has 12 years experience as both a commercial and an academic Anthropologist, working and travelling extensively across the globe. He can often be found speaking at international conferences such as the QRCA and ESOMAR and his work regularly features in the industry press. His work for clients such as CNN, Unilever, Microsoft, SKY & Shell has garnered him numerous awards from the likes of the MRS, IAB and Mediaweek.


Tom Law – London

Tom a Creative Director at BAMM. His love for storytelling has propelled him to constantly explore new ways to engage people with content. Tom is the creative lead on many of BAMM’s key accounts, including Unilever, Nike and Shell. He has a range of experience from working in production houses, specialising in commercials to fiction film, which he puts to use in many of BAMM’s documentary projects. His passion for using photography to understand the relationship of an individual with their cultural environment has led him to win a number of awards. Outside of work, he wastes far too much money burning through rolls of analogue film.

Tom Law – London

Creative Director

Creative Director

Tom a Creative Director at BAMM. His love for storytelling has propelled him to constantly explore new ways to engage people with content. Tom is the creative lead on many of BAMM’s key accounts, including Unilever, Nike and Shell. He has a range of experience from working in production houses, specialising in commercials to fiction film, which he puts to use in many of BAMM’s documentary projects. His passion for using photography to understand the relationship of an individual with their cultural environment has led him to win a number of awards. Outside of work, he wastes far too much money burning through rolls of analogue film.


Glenn Zimmatore – London

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

Glenn Zimmatore – London

Creative Director

Creative Director

Glenn grew up with a keen interest in film & animation. He has directed music videos for labels such as Bella Union and 4AD, his work premiering on major music blogs and MTV. He also worked at BBC blast, honing his skills for documentary film-making. At BAMM Glenn acts as creative director, steering major international accounts and using his film-making nous to bring findings to life in BAMM's signature style.

LCC Film and Video (BA) UAL

Nektaria Bogris

Nektaria is a multi-disciplined, integrated strategic designer. She brings a fresh eye to clean, accessible design, a sharp attention to detail and an entrepreneurial creative spark to conceptual thinking. Experienced across B2B and B2C, she has guided projects through to implementation across a broad spectrum of print, digital and award winning campaigns for clients such as The University of Reading, Freshfields Bruckhaus Deringer, House of Fraser and L&Q. In her spare time, Nektaria loves to be outdoors exploring. She enjoys experiencing new cultures, cuisines and activities along the way.

Nektaria Bogris

Graphic Designer

Graphic Designer

Nektaria is a multi-disciplined, integrated strategic designer. She brings a fresh eye to clean, accessible design, a sharp attention to detail and an entrepreneurial creative spark to conceptual thinking. Experienced across B2B and B2C, she has guided projects through to implementation across a broad spectrum of print, digital and award winning campaigns for clients such as The University of Reading, Freshfields Bruckhaus Deringer, House of Fraser and L&Q. In her spare time, Nektaria loves to be outdoors exploring. She enjoys experiencing new cultures, cuisines and activities along the way.


Sam Lipscomb – London

Sam is an Associate Director at BAMM. His academic mix of Sociology, Journalism and Documentary made him a perfect fit for BAMM’s passion to unlock and tell human stories in a visual way. Since joining in early 2015, Sam had led some of BAMM’s most challenging international projects, from digitally touch-point tagging Coca-Cola across Europe, to a 9-market exploration of truck drivers for Shell. Though sitting within the research team, Sam works closely with the creative team, helping to communicate insights in the most impactful way. As an aspiring photojournalist, he will often attend fieldwork in a creative guise, using his research expertise to direct the camera and provide more support in the field.

Sam Lipscomb – London

Associate Director

Associate Director

Sam is an Associate Director at BAMM. His academic mix of Sociology, Journalism and Documentary made him a perfect fit for BAMM’s passion to unlock and tell human stories in a visual way. Since joining in early 2015, Sam had led some of BAMM’s most challenging international projects, from digitally touch-point tagging Coca-Cola across Europe, to a 9-market exploration of truck drivers for Shell. Though sitting within the research team, Sam works closely with the creative team, helping to communicate insights in the most impactful way. As an aspiring photojournalist, he will often attend fieldwork in a creative guise, using his research expertise to direct the camera and provide more support in the field.


Tom Ford – London

Tom is Senior Creative Executive at BAMM. Tom inherited a wide range of skills whilst freelancing as a Director/DP where he shot fashion films, commercials and documentaries. Tom’s passion for telling real, human stories drew him to BAMM, where he’s creatively led global projects for the likes of BT, Mercedes & Unilever. With an eye for insights and creative angles, he thrives in the field, where he translates findings into stories. He joined BAMM in 2014 making him the second of the four Tom's. Outside BAMM and when he’s not holding a camera, he enjoys cycling, traveling and eating Asian food.

Tom Ford – London

Senior Creative Executive

Senior Creative Executive

Tom is Senior Creative Executive at BAMM. Tom inherited a wide range of skills whilst freelancing as a Director/DP where he shot fashion films, commercials and documentaries. Tom’s passion for telling real, human stories drew him to BAMM, where he’s creatively led global projects for the likes of BT, Mercedes & Unilever. With an eye for insights and creative angles, he thrives in the field, where he translates findings into stories. He joined BAMM in 2014 making him the second of the four Tom's. Outside BAMM and when he’s not holding a camera, he enjoys cycling, traveling and eating Asian food.


Federica Corbelli

Federica is BAMM’s content manager. She joined the team in August 2017. She developed a passion for storytelling and intercultural communication from her studies, in Italy and the UK, in Humanities, Literature and Translation. Together with English, she is fluent in Italian and Spanish, and keeps on promising herself that she’ll learn a new language soon. She brings to BAMM her 4 years’ experience in TV production, where she has worked across a wide range of accounts, managing global advertising campaigns on everything from FMCG, beauty, finance & business services and social media. When she’s not in the office, you’ll find her on the volleyball court or around London in the hunt for the perfect espresso.

Federica Corbelli

Content Manager

Content Manager

Federica is BAMM’s content manager. She joined the team in August 2017. She developed a passion for storytelling and intercultural communication from her studies, in Italy and the UK, in Humanities, Literature and Translation. Together with English, she is fluent in Italian and Spanish, and keeps on promising herself that she’ll learn a new language soon. She brings to BAMM her 4 years’ experience in TV production, where she has worked across a wide range of accounts, managing global advertising campaigns on everything from FMCG, beauty, finance & business services and social media. When she’s not in the office, you’ll find her on the volleyball court or around London in the hunt for the perfect espresso.


Momo Amjad

Momo joined BAMM in 2017 as a Senior Researcher and is the resident Digital and Mobile Ethnography expert. Before joining BAMM, Momo worked exclusively for the last 3 years in innovation and mobile research at Kiosk. She has a passion for finding new ways to intuitively utilise technology in projects and brings a culturally fresh perspective to insight. She has a legal academic background with barrister training and a Masters in Legal Theory and History. In her spare time Momo works as a performance artist and photographer.

Momo Amjad

Senior Research Executive

Senior Research Executive

Momo joined BAMM in 2017 as a Senior Researcher and is the resident Digital and Mobile Ethnography expert. Before joining BAMM, Momo worked exclusively for the last 3 years in innovation and mobile research at Kiosk. She has a passion for finding new ways to intuitively utilise technology in projects and brings a culturally fresh perspective to insight. She has a legal academic background with barrister training and a Masters in Legal Theory and History. In her spare time Momo works as a performance artist and photographer.


Sophie Bradford – London

Sophie’s background as a graduate in History of Art lends her a unique perspective on understanding culture through the analysis of possessions, icons and artefacts. She has a fascination with people, their individual behaviour, and how they interact socially, providing rich insights for clients including Weight Watchers, Unilever and Imperial Leather. Sophie is happiest when she is in field, engaging with and understanding people in their real lives.

Sophie Bradford – London

Senior Research Executive

Senior Research Executive

Sophie’s background as a graduate in History of Art lends her a unique perspective on understanding culture through the analysis of possessions, icons and artefacts. She has a fascination with people, their individual behaviour, and how they interact socially, providing rich insights for clients including Weight Watchers, Unilever and Imperial Leather. Sophie is happiest when she is in field, engaging with and understanding people in their real lives.


Thomas Sidali – London

Born and raised in Paris, Thomas is a keen filmmaker who graduated from the BA Film course at the London College of Communication. Prior to joining BAMM, Thomas directed a number of short films and documentaries including a BAFTA Shortlist-nominated drama dealing with Alzheimer's disease. At BAMM, Thomas is one of our creatives and has worked on a variety of global projects for the likes of Danone, Unilever and Mercedes-Benz.

Thomas Sidali – London

Creative Executive

Creative Executive

Born and raised in Paris, Thomas is a keen filmmaker who graduated from the BA Film course at the London College of Communication. Prior to joining BAMM, Thomas directed a number of short films and documentaries including a BAFTA Shortlist-nominated drama dealing with Alzheimer's disease. At BAMM, Thomas is one of our creatives and has worked on a variety of global projects for the likes of Danone, Unilever and Mercedes-Benz.


Will von Schlegell – New York

Will studied Broadcast Journalism at the University of Oregon where he began focusing on his moderator and storytelling skills. A graduate of Miami Ad School’s Account Planning Bootcamp, Will feels most at home being outside of the office, observing culture and collaborating with a team to uncover insights. In addition to a background in Account Planning, Will credits his time working in the data-centric world of programmatic advertising for giving him a balanced approach towards identifying both the predictive and irrational consumer behaviors. “Even in a world of limitless data there is still a crucial role for human intuition and judgement.”

Will von Schlegell – New York

Research Executive

Research Executive

Will studied Broadcast Journalism at the University of Oregon where he began focusing on his moderator and storytelling skills. A graduate of Miami Ad School’s Account Planning Bootcamp, Will feels most at home being outside of the office, observing culture and collaborating with a team to uncover insights. In addition to a background in Account Planning, Will credits his time working in the data-centric world of programmatic advertising for giving him a balanced approach towards identifying both the predictive and irrational consumer behaviors. “Even in a world of limitless data there is still a crucial role for human intuition and judgement.”


Emily Gillingham – London

Emily is a Research Executive at BAMM. She first got a taste for research while studying at university. Curious to find out what life was like outside of the student bubble, she interviewed and photographed 52 ‘Faces’ around Bristol in an award-winning year-long Social Media campaign for her University. After graduating, she went out into the world to master the art of the visual; taking commercial photos for companies in the USA and New Zealand. She then returned to the UK for a stint in Advertising - helping Emirates and GSK refresh their branding through creative work. She joined the BAMM team in May 2017. Outside of work, you’ll find her playing some kind of organised sport.

Emily Gillingham – London

Research Executive

Research Executive

Emily is a Research Executive at BAMM. She first got a taste for research while studying at university. Curious to find out what life was like outside of the student bubble, she interviewed and photographed 52 ‘Faces’ around Bristol in an award-winning year-long Social Media campaign for her University. After graduating, she went out into the world to master the art of the visual; taking commercial photos for companies in the USA and New Zealand. She then returned to the UK for a stint in Advertising - helping Emirates and GSK refresh their branding through creative work. She joined the BAMM team in May 2017. Outside of work, you’ll find her playing some kind of organised sport.


Ria Gibson – London

Ria has worked in a variety of roles throughout her career, from organising corporate events to working in a microbiology lab. All have helped her to develop an ability to think on her feet, finding solutions to seemingly impossible problems. She’s located runner/bloggers in Brazil, found freshness in Nigeria and discussed mega bucks in China - all of which bring the sort of challenges which Ria thrives on in her role at BAMM.

Ria Gibson – London

Operations and Content Manager

Operations and Content Manager

Ria has worked in a variety of roles throughout her career, from organising corporate events to working in a microbiology lab. All have helped her to develop an ability to think on her feet, finding solutions to seemingly impossible problems. She’s located runner/bloggers in Brazil, found freshness in Nigeria and discussed mega bucks in China - all of which bring the sort of challenges which Ria thrives on in her role at BAMM.


Karrah Greco – London

Karrah is the Production Assistant at BAMM. She is one-half of the project-managing duo bringing briefs to life in field and back again. Her love of global culture, coupled with her bachelor of commerce and strong sense of emotional intelligence, fuels her ability to forge strong relationships with international recruitment partners, clients and peers. Having lived in 3 countries (Canada, Italy and England), this further adds to her global perspective.

Karrah Greco – London

Production Assistant

Production Assistant

Karrah is the Production Assistant at BAMM. She is one-half of the project-managing duo bringing briefs to life in field and back again. Her love of global culture, coupled with her bachelor of commerce and strong sense of emotional intelligence, fuels her ability to forge strong relationships with international recruitment partners, clients and peers. Having lived in 3 countries (Canada, Italy and England), this further adds to her global perspective.


Lucy Davenport – London

Lucy is BAMM's Media Manager. She joined the team in May 2017 and brings to BAMM her four years experience in the TV industry. Having specialised in post-production, she quickly established her interest in the technical elements of that work. She studied Media and Communications at Birmingham City University. Before joining BAMM, Lucy spent 4 months travelling South-East Asia, Australia and New Zealand, which has fuelled her interest in travel and culture. Outside of work, Lucy loves to go to gigs, meet up with friends for drinks and discover great veggie restaurants.

Lucy Davenport – London

Media Manager

Media Manager

Lucy is BAMM's Media Manager. She joined the team in May 2017 and brings to BAMM her four years experience in the TV industry. Having specialised in post-production, she quickly established her interest in the technical elements of that work. She studied Media and Communications at Birmingham City University. Before joining BAMM, Lucy spent 4 months travelling South-East Asia, Australia and New Zealand, which has fuelled her interest in travel and culture. Outside of work, Lucy loves to go to gigs, meet up with friends for drinks and discover great veggie restaurants.


Tina Remiz – London

Tina is a visual storyteller and documentary artist of Latvian origin, living on a canal boat in London. With academic training in media and design, she works as a photographer, journalist, curator and tutor. She divides her time between a number of creative projects that cover a broad range of her interests in socio-political issues, education, science and art. Tina is particularly interested in the issues concerning migration and cultural identity, especially in her home region of Eastern Europe. She is the founder and curator of Everyday Eastern Europe project, using mobile phone photography and social media to challenge stereotypical media representation of the region. Tina believes in the power of story as a tool for making the world a better place!

Photographic Arts (BA), University of Westminster

Tina Remiz – London

Social Media Manager

Social Media Manager

Tina is a visual storyteller and documentary artist of Latvian origin, living on a canal boat in London. With academic training in media and design, she works as a photographer, journalist, curator and tutor. She divides her time between a number of creative projects that cover a broad range of her interests in socio-political issues, education, science and art. Tina is particularly interested in the issues concerning migration and cultural identity, especially in her home region of Eastern Europe. She is the founder and curator of Everyday Eastern Europe project, using mobile phone photography and social media to challenge stereotypical media representation of the region. Tina believes in the power of story as a tool for making the world a better place!

Photographic Arts (BA), University of Westminster