BAMM wins the MRS International Research Award

11.12.2015

Written By: Anthony Martin

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We’re proud to announce our recent success at the MRS Awards, where we won the 2015 award for International Research.

Anthony Martin, co-founder, says “This is a great boost to the team and a great vindication of our Visual Thinking approach for international research briefs”.

The award was given in recognition of our work with HSBC and the Advance proposition: ‘Together we advance: Understanding the emerging affluent’. HSBC needed to develop its proposition successfully in multiple markets. The challenge was to identify the needs, motivations and behaviour of this audience that are common across the world.

BAMM teamed up with BDRC (using the ZMET approach) to identify fundamental psychological needs at a global level. BAMM’s ethnography provided a holistic understanding of the cultural, social and personal truths for this audience. Our Visual Thinking deliverables included documentary film and photography to bring to life the opportunities for the bank.

We look forward to continuing to apply our ground-breaking approach to international research, with culturally grounded, creative and innovative research techniques.

If you’d like to find out more about what made our approach so successful, please contact anthony@bammlondon.com.

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