An agile lab in the heart of Croydon
Our solution to the demands of fast-paced research that could still deliver feedback on specific product tastes was ‘Pop-Shop’, a unit in the popular Boxpark street food venue in the heart of Croydon, South-West London. This walk-in solution enabled us to canvas opinions from hundreds of people within very short periods of time – all within an environment where consumers are naturally experimenting with different foods and drinks.
Feedback in hours not days
We were able to produce insights on specific tastes and flavours within hours rather than days. The versatility of our solution also enabled Coca-Cola staff to meet consumers face-to-face and even conduct informal, small-scale focus groups.