A global proposition for local audiences
We spoke to 188 professionals in 4 markets to uncover the overarching and emotional benefits LinkedIn could offer to professionals. We uncovered the nuances of consumers’ career goals and challenges and mapped where LinkedIn could create value.
Modern work life
The career motivations and expectations of professionals are evolving. Career roadmaps are less certain, a more connected world creates both new opportunities and challenges, and the meaning of work is changing. All are areas we uncovered where LinkedIn can make a difference.