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Product: Needs

Exploring the global value proposition

Project design

  • Client/agency immersion
  • Video pretasks
  • Gallery Groups
  • Consumer Ideation
  • Rich visual outputs

A global proposition for local audiences

We spoke to 188 professionals in 4 markets to uncover the overarching and emotional benefits LinkedIn could offer to professionals. We uncovered the nuances of consumers’ career goals and challenges and mapped where LinkedIn could create value.

Modern work life

The career motivations and expectations of professionals are evolving. Career roadmaps are less certain, a more connected world creates both new opportunities and challenges, and the meaning of work is changing. All are areas we uncovered where LinkedIn can make a difference.

Global strategy, local implementation

The work informed the global proposition but enabled the client to understand how to locally execute.