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Qualitative Associate Director – London

BAMM has an opportunity for a Qual Associate Director to join our London office.

An exciting opportunity in a successful Global Insight Agency looking for an intelligent, ambitious qualitative Associate Director in BAMM’s London office.

The successful candidate will be expected to take responsibility for the implementation and delivery of large projects, as well as supporting the agency’s growth.

Role and Responsibilities

Project management

  • Leading project teams on global projects
  • Leading client relationships
  • Fieldwork (ethnography; IDIs; mobile ethnography, viewing/moderating groups)
  • Running workshops (internal and with client)
  • Developing key insights and recommendations
  • Writing debriefs – individually or as part of a team
  • Presenting to clients

New Business

  • Building and maintaining close relationships with clients
  • Developing new client relationships
  • Writing proposals, including costs, timings, fieldwork design, etc.

Internal Business Development

  • Supporting junior researchers, developing their career as effectively as possible
  • Supporting/helping lead BAMM’s thought leadership projects

Job Requirements

  • At least 5+ years at a reputable qualitative research agency/ies
  • Experienced in ethnographic methods
  • Creative thinker when it comes to methods and approaches
  • Experience designing and leading global projects across multiple qual methodologies
  • Experience managing senior clients
  • Proven ability to grow client relationships
  • Experience in developing proposals
  • Clear POV about qual research – what works, what doesn’t, where the future’s going
  • Strong knowledge of how marketing, branding and communications work, and the role of qualitative research to answer the range of clients’ marketing questions
  • Bonus (though not essential) – experience integrating qual results with cultural analysis, semiotics or quantitative findings


Flexible/ Hybrid working

  • We offer a flexible working scheme
    • 8am-5pm and 10am-7pm as daily options
    • 3 days working in the office, 2 days working at home (optional).
    • Days in lieu for full fieldwork days worked on the weekend.
  • 2 weeks ‘remote working’ per year, from anywhere on earth, with a good enough wifi connection.


  • 25 days per annum, which includes 5 days over our annual Christmas break (not including the 8 bank holidays, including Christmas Day, Boxing Day, New Year’s Day).
  • One extra day’s holiday per year employed (up to 5 years).

Other Benefits

  • Financial
    • End of year bonus, for those having worked for longer than 1 year at BAMM. The bonus is calculated from a bonus pool made up of 5% of our end of year profits
    • Across the year, BAMM awards a spot bonus to anyone demonstrating our core values in their work – Never Letting Anyone Down, Taking Pride in Our Work, Showing Respect or Driving Change.
    • 3% company contribution, for those who remain opted into the auto-enrolment pension scheme.
    • Mobile Phone, or £70 pm as alternative
  • Health
    • Full Health Insurance
    • Lifeworks: An app based mental wellbeing support service that provides 24/7 telephone support service and free counselling sessions (6 sessions per ‘issue’ per person, up to two ‘issues’ per year).

Application Form